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Canva is seeking a Performance Marketing Specialist to drive user growth in France through data-driven media buying and creative optimization. With over 250 million monthly active users globally, Canva is building a world-class growth marketing team focused on performance and creativity.
In this role, you will own day-to-day media buying, optimization, and pacing across multiple channels (Meta, YouTube, TikTok, LinkedIn) in France. You'll translate France's priorities into concrete strategy and plans in partnership with the Global Growth Marketing team and France Country Team. Key responsibilities include:
- Setting media mix, leading budget allocation reviews, and owning the experiment roadmap
- Partnering with the Data team to run incrementality studies, interpret MMMs, and utilize MMP and platform data
- Translating performance data into creative insights for Growth Creative pods focused on vertical video and creator partnerships
- Managing creative rotation: scaling top performers, pausing underperformers, and flagging refresh needs
- Evaluating audience segmentation, targeting, and bidding strategies across the region
- Collaborating with the creative team to maximize TikTok Content Suite and champion modern content formats
- Leading CRO initiatives and improving performance marketing systems through automation and AI tooling
- Working cross-functionally in a remote, multi-market environment
You'll be part of a highly collaborative, fast-moving marketing team that blends creativity and data. The role offers equity packages, inclusive parental leave, annual Vibe & Thrive allowance for wellbeing and office setup, and flexible leave options.
Requirements:
- Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding
- Strong optimization mindset and confidence making data-driven decisions
- Proven experience collaborating with creative teams to improve performance through structured testing and iteration
- Cross-channel growth mindset, able to evaluate trade-offs and prioritize incremental impact
- Familiarity with MMM, lift studies, and incrementality testing; ability to design experiments autonomously
- Experience with creative testing frameworks or sprint-based experimentation
- Experience working iteratively with a creative team led by a creative strategist
- Experience improving funnels into apps and web-based products
- Comfortable working cross-functionally in a remote, multi-market environment
- Fluent French and good English, with a feel for market context
