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Salary: USD 115,000 - 175,000 / annual
Form Now is a startup within Formlabs, a 3D printing technology company backed by major innovators like Apple, Google, Tesla, and NASA. Form Now offers on-demand 3D printing services—users upload models, choose materials, and Formlabs handles production, eliminating the need for upfront equipment investment.
As the sole marketer for Form Now, you will own growth end-to-end for this ~20-person team. This is a high-ownership role requiring breadth across multiple channels and the ability to move fast in an undefined, scrappy startup environment.
**Key Responsibilities:**
- Use analytics to identify high-potential customer segments, channels, and campaigns; build and maintain a manageable tracking system
- Own campaign effectiveness end-to-end: design, execute, and measure email and LinkedIn campaigns
- Plan and independently execute B2B events targeting small, medium, and large accounts
- Connect product roadmap to marketing positioning and messaging that resonates with buyers
- Develop a coherent growth plan incorporating campaign analysis, competitive tracking, and channel experiments
- Establish A/B testing and rapid iteration as standard practice; ship, measure, adjust, repeat
- Write and manage customer-facing copy and email sequences for acquisition and lifecycle engagement
- Leverage AI tools (including Claude) daily for research, campaign builds, and analysis
**Requirements:**
- 2–10 years of B2B marketing or growth experience (trajectory and determination valued over tenure)
- Proven track record of owning projects solo from concept through execution, with clear success metrics
- Comfortable being customer-facing when needed
- Strong analytical skills: able to build tracking systems, interpret campaign data independently, and act without waiting for dashboards
- Experience running or setting up events independently
- Growth mindset with willingness to experiment across unfamiliar channels quickly
- High energy, scrappy approach suited to startup-within-startup environment with undefined problems
- Fluent use of AI tools held to the same quality standard as your own work
**Bonus Skills:**
- B2B-specific experience
- Data analytics and visualization tools (GBQ/SQL, DataStudio/Looker)
- Copywriting and customer marketing capability
- Experience building custom tools (scrapers, automations, landing pages shipped without design support)