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Bluefish AI is hiring a Growth Marketing Lead to build and own the demand generation engine and marketing tech stack. You'll lead strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue.
This role sits at the intersection of creative campaign thinking and marketing operations rigor. You'll have direct ownership of marketing tech stack and campaign programs across email, paid media, SEO, AEO, ABM, and more. You'll own how the company measures success—building attribution models, forecasts, and dashboards that help the team make smarter decisions about where to invest.
Key Responsibilities:
- Own end-to-end campaign planning and execution—from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events
- Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
- Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI, and use those insights to continuously improve
- Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
- Partner cross-functionally with sales, product, and leadership to align on goals and execute integrated campaigns
- Evaluate, implement, and optimize marketing technology and tools to support growth initiatives
Required Qualifications:
- 5+ years of growth marketing, demand generation, or performance marketing experience
- Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue
- Strong proficiency with marketing automation platforms (HubSpot preferred) and marketing analytics
- Experience with attribution modeling, funnel analysis, and data-driven decision making
- Hands-on expertise with paid media platforms (Google Ads, LinkedIn, etc.) and campaign optimization
- Excellent project management and cross-functional collaboration skills
- Thoughtful and strategic thinker with ability to anticipate needs and deliver insights
- Self-starter with proactive mindset and strong accountability
- Comfortable navigating ambiguity and learning new tools and technologies
