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Mecka AI is building the data infrastructure layer for robotics and embodied AI. The company designs and operates global systems for data capture, data labeling, and hardware-enabled workflows used by leading AI labs and robotics companies to train and validate humanoid and embodied AI systems.
As Growth Marketing Associate, you will run paid acquisition funnels day-to-day, managing campaigns across Meta, TikTok, and Google/YouTube. Your core responsibilities include launching campaigns, managing daily budgets, targeting, and bids to scale what works market by market. You'll produce and test new ad creative weekly in local languages using AI tools, learning which hooks, formats, and messages bring in high-quality contributors. You'll build and improve the funnel behind ads, including landing pages, sign-up flows, and follow-up messages that move people from first click to first approved capture.
You'll set up tracking that ties every campaign to activated contributors, optimizing for cost per activated contributor rather than cost per sign-up, and flag low-quality or fraudulent sign-ups early. Weekly reporting on spend, cost, and conversion by channel and market will inform recommendations on budget allocation. You'll work with country teams across APAC, South America, and North America to adapt campaigns, offers, and messaging to each market. As the team grows, you'll support growth experiments beyond paid, including referral, community, and partnerships.
You'll report to the Growth Lead and work closely with country teams globally.
REQUIREMENTS:
- 1–3 years of experience running paid campaigns on Meta, TikTok, or Google with real budget (at a company, agency, for clients, or on a personal project)
- Comfortable with numbers: build your own spreadsheets, understand funnel metrics like cost per acquisition and conversion rate, and make data-driven decisions
- Quick with AI tools for creative, copy, and analysis; able to turn around several ad variations in a day
- Have built something scrappy yourself (online store, app, community, side project that grew)
- Based in New York or willing to relocate
PREFERRED:
- Speaks a language used in APAC or South America markets, or has lived and worked in those regions
- Experience with app-install campaigns, landing page builders, or product analytics tools
- Growth or marketing experience for two-sided marketplaces, gig platforms, or community-driven products
