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Salary: USD 230,000 - 250,000 / annual
Polymarket is the world's largest prediction market platform, enabling individuals to trade on outcomes across politics, economics, sports, culture, and current affairs. The platform aggregated $21B in trading volume in 2025 and is positioned as an alternative news source with ambitions to become a ubiquitous beacon of truth in global media.
You will own the end-to-end go-to-market motion for NFL and College Football (CFB)—Polymarket's highest-priority sports verticals this year. Working alongside the Senior GM, you'll operate with direct accountability for execution: owning the plan, running the operating cadence, tracking performance, and making clear investment decisions.
Key responsibilities:
- Own the NFL and CFB GTM plan end-to-end, updating it weekly across all active workstreams and keeping every function aligned on priorities and deadlines
- Run cross-functional syncs across marketing, product, partnerships, and operations, surfacing blockers early and driving decisions before they become delays
- Track KPIs and spend on a daily basis, flagging variances against plan and bringing specific recommendations to leadership on where to adjust
- Build and maintain P&L visibility for NFL and CFB GTM, including spend pacing, channel-level performance, and ROI by initiative
- Translate performance data into clear invest, cut, or pivot recommendations with supporting analysis and sound judgment
- Maintain the growth experimentation backlog, document tested hypotheses, and ensure learnings are captured for team use
- Identify and take direct ownership of closing the highest-priority execution gaps week over week, whether by doing the work yourself or coordinating others
This role requires operational rigor and speed. The gap is not ideas but execution. NFL season does not wait, and you'll need to get up to speed in weeks, build reporting and coordination infrastructure that does not yet exist, and immediately make the team faster and sharper.
REQUIREMENTS:
- 6+ years of experience running complex, multi-function GTM initiatives (not just executing within a single channel or team)
- Demonstrated P&L ownership with real accountability for spend decisions and performance outcomes, not just reporting on numbers someone else managed
- Strong analytical skills with hands-on comfort in SQL or equivalent data tool—you pull your own data and build your own analysis
- Proven ability to operate with speed and autonomy in high-ambiguity environments where structure does not exist yet and you have to build it
- Experience serving as the operational backbone of a cross-functional initiative, where your coordination directly unblocked execution and kept teams moving
- Track record of taking at least two acquisition or retention channels from early experiment to a documented, repeatable program with measurable user or revenue impact
PLUS (preferred):
- Experience in sports, fantasy sports, or sports betting, with real familiarity with how these audiences think and behave
- Background in crypto, fintech, or prediction markets
- Built a growth experimentation system from scratch, including documentation, prioritization frameworks, and hypothesis tracking
