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Harmonic.ai is a platform helping startups get discovered by investors, customers, partners, and talent. The company serves as a living record of the innovation economy, enabling customers to understand who matters, what's happening, and how to make strategic decisions. Harmonic is doubling revenue annually, profitable, and backed by $30M from top-tier investors including Craft, Floodgate, and Sozo Ventures.
The Growth team owns the Harmonic brand, product narrative, and marketing across all channels—both inbound and outbound. The team reports directly to the CEO and drives expansion into new market segments. The company initially built its foundation serving world-class VCs and is now expanding into the corporate market (a $100B+ opportunity), where innovation is a board-level mandate.
In this role, you will own activation programs end-to-end, including:
- Bringing the right customers to Harmonic by driving awareness and consideration
- Experimenting and launching campaigns across all channels: paid media, ABM, events, partnerships, and emerging channels
- Running and evaluating campaign performance, then scaling what works and eliminating what doesn't
- Building and managing the media plan and budget, with agility to reallocate resources based on results
You will work closely with sales and product leadership to ensure positioning, brand, and sales efforts are aligned and pulling in the same direction.
REQUIREMENTS:
- 5–8 years of B2B demand generation or growth marketing experience at a fast-growing company
- Fluency across the full marketing function (positioning, brand, demand gen, sales alignment)
- Proven track record driving top-of-funnel at scale (generating hundreds of qualified demos monthly)
- Strong understanding of funnel metrics and attribution; ability to balance data with judgment, intuition, and experience
- Focus on leverage and efficiency; disdain for busywork
- Deep knowledge of the startup ecosystem and emerging companies
- Bonus: Experience building demand generation from zero at an early-stage company
