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Airwallex is a unified payments and financial platform serving over 250,000 global businesses including Brex, Navan, Qantas, and SHEIN. The company offers integrated solutions for business accounts, payments, spend management, treasury, and embedded finance at global scale. Valued at $11 billion and backed by leading investors including T. Rowe Price, Visa, Mastercard, and Sequoia, Airwallex operates across 27 offices with 2,300+ employees.
Reporting to the Director of Global Growth Content, you will own and scale Airwallex's growth and demand generation content engine globally, focusing on the payments product. You'll work cross-functionally with Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle teams to build content that drives qualified demand, pipeline, and revenue.
Key responsibilities include:
- Building Growth Content Marketing as a global discipline, establishing best practices, scalable processes, and a high-performing team over time
- Owning end-to-end demand generation content strategy spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives
- Writing, editing, and shipping high-impact content including SEO pillar pages, cluster articles, comparison content, ebooks, whitepapers, long-form guides, one-pagers, solution briefs, and product explainers
- Partnering deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into searchable, understandable, and sellable content
- Using user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies
- Collaborating with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals
- Being obsessive about measurement and iteration, using performance data to optimize content for traffic quality, engagement, and pipeline impact
- Maintaining high standards for content quality and technical accuracy
- Building a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn't
- Balancing short-term growth outcomes with longer-term investments in evergreen content and topical authority
This role is ideal for a hands-on content leader who loves writing and editing SEO content and is excited to go deep on technical product narratives. You'll join during a critical growth period, helping shape how growth content drives Airwallex's next phase of expansion.
REQUIREMENTS:
Minimum qualifications:
- 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company
- Proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline
- Exceptional writing and editing skills with ability to explain technical products, platforms, or workflows clearly and credibly
- Strong understanding of SEO fundamentals including keyword intent, on-page optimization, internal linking, and content clustering
- Data-driven mindset with ability to analyze content performance and optimize based on results
- Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams
- Comfort working in fast-paced, global environment and communicating progress and impact to stakeholders
- Experience managing freelancers or agencies and holding them to high quality standards
- Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs)
