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Vitalize is an AI operating system for health systems to manage labor and capacity planning. The company has raised $31M+ from top healthcare and technology investors and is trusted by leading health systems across the country.
You will be Vitalize's first Growth & Demand Generation hire, responsible for building the demand engine from the ground up. This is a hands-on builder role where you'll own the full funnel—from strategy through execution—and partner closely with Sales to turn marketing into qualified pipeline.
Key responsibilities:
- Develop and execute the strategy for creating qualified pipeline across target health systems
- Own campaigns end-to-end across email, paid advertising, events, webinars, content, account-based marketing, and new channels
- Build and execute account-based marketing programs to reach and engage executives and clinical leaders at priority health systems
- Manage and allocate the growth budget across channels, continuously evaluating performance and ROI
- Partner closely with Sales to align on priority accounts, buyers, messaging, and campaigns with tight feedback loops
- Test channels, messaging, audiences, and campaigns quickly, using results to inform investment decisions
- Collaborate with Brand and Product Marketing to turn customer outcomes and product launches into buyer engagement opportunities
- Track pipeline contribution and ROI from first touch through qualified opportunity, continuously improving conversion
- Establish systems, measurement, processes, and playbooks to enable scaling
You'll work in a culture that values stepping in across roles, visiting customer sites regularly, candid communication, and rapid experimentation. Marketing is positioned as the connective tissue between product, customers, and recruiting.
REQUIREMENTS:
- 4+ years of experience in growth, demand generation, or B2B marketing
- Track record of building programs that generated measurable pipeline and revenue (not just leads or engagement)
- Experience marketing to enterprise buyers, ideally in complex or long sales cycles
- Experience building account-based marketing programs for high-value accounts
- Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
- Strong analytical instincts and comfort using data to decide what to test, stop, and scale
- Creativity in reaching hard-to-access buyers
- Strong understanding of how Marketing and Sales work together to create pipeline
- Ability to move between strategy and hands-on execution
- Builder mentality—excited to create the playbook, not inherit one
- Bias toward experimentation, learning, and moving quickly
- Healthcare experience is a plus, but curiosity, commercial judgment, and ability to quickly understand customers matter more
