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Instructure is seeking a Growth Account Executive to drive expansion and retention across its Canvas LMS and Learning Platform customer base in the United Kingdom and Ireland. This is a strategic, high-impact individual contributor role focused on partnering with existing institutional clients—primarily universities and colleges—to ensure long-term, sustainable success.
Key Responsibilities:
- Lead client strategy development and manage a portfolio of institutional accounts across the UK & Ireland region
- Engage deeply with institutions to understand their educational strategy, identify emerging trends, and develop innovative approaches to maximize their success with Instructure solutions
- Create and articulate compelling value propositions aligned with client needs and institutional goals
- Drive customer growth through strategic sales engagements and go-to-market initiatives that deliver measurable educational outcomes
- Secure long-term contracts and favorable business terms by demonstrating clear ROI and platform value to enterprise customers
- Provide strategic input to Product and Customer Experience teams based on client feedback and market insights
- Maintain rigorous pipeline management and forecasting discipline, tracking short-, medium-, and long-term goals
- Consistently achieve and exceed established sales quotas
- Build strong internal relationships and contribute to an entrepreneurial growth culture
- Represent Instructure at industry events and conferences; establish thought leadership in education innovation
- Travel approximately 30% for on-site visits and events
Requirements:
- Bachelor's degree and minimum 4+ years of proven sales experience
- Fluent English with excellent business writing skills; additional languages desirable
- Demonstrated ability to conduct comprehensive needs analysis and develop compelling proposals that communicate value and align with client-specific requirements
- Experience selling enterprise-level software, SaaS solutions, and services
- Strategic and consultative sales mindset; ability to think critically, identify opportunities proactively, and tailor solutions to drive revenue growth
- Detailed skills in needs analysis, proposal development, and tender completion
- Preferred: understanding of educational strategy and VLE/LMS sales processes; background in education or pedagogical experience; experience managing public tender procurement