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Salary: USD 135,000 - 155,000 / annual
Avon AI, recently acquired by Pagaya, is seeking a Go-to-Market Lead to build the US sales and marketing organization from the ground up. Avon AI is a management and control platform for enterprise conversational AI, helping enterprises govern, monitor, and secure AI agents at scale. The platform offers continuous quality monitoring, proactive testing, knowledge-base management, and real-time guardrails, and works agent-agnostic across any framework or vendor. Customers include banks, insurers, and enterprises in finance, healthcare, insurance, and travel, deployed both as SaaS on AWS and in private cloud environments.
This is a player-coach role combining individual contribution with team building. You will own the complete go-to-market motion end-to-end: demand generation, enterprise sales cycles, and organizational scaling. You will be the first US-based sales and marketing hire, reporting directly to founders with significant influence over sales strategy, messaging, and hiring.
Key responsibilities include:
**Sales:** Own the full enterprise sales cycle with US accounts, focusing on banks, insurers, and regulated companies. Identify champions, map buying committees across business, risk, IT, and procurement functions, and run multi-threaded processes to contract signature. Conduct discovery and demos, scope pilots on customer production conversations, and convert pilots to production deals. Maintain accurate pipeline forecasting in CRM.
**Marketing and Demand Generation:** Build top-of-funnel through outbound campaigns, events, webinars, partner referrals, and content. Work with partners, resellers, consulting firms, and AWS Marketplace to source and accelerate deals. Refine positioning and messaging based on buyer feedback.
**Organization Building:** Define sales process, playbook, and qualification criteria for scaling. Recruit and onboard subsequent sales and marketing hires. Feed structured customer and market intelligence to the product team.
**Requirements:**
- Track record closing enterprise software deals with large organizations, ideally in regulated industries (banking, insurance, healthcare)
- Experience selling into financial companies strongly preferred
- Startup background: have sold early-stage products without large brand backing and comfortable building from minimal resources
- Full-stack go-to-market capability: prospecting, marketing execution, executive presentations, contract negotiation
- Comfort with technical products; ability to credibly explain AI agents, quality monitoring, and deployment options (SaaS vs. private cloud) to business and IT buyers
- Self-directed and structured: set own priorities, build process from scratch, report clearly
- Connection to Israel or experience working with Israeli headquarters is a plus
- US-based
