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Formic is reshaping American manufacturing by making industrial automation accessible through a Robotics-as-a-Service model. The company combines industrial robotics, proprietary software, and full-service support to help manufacturers deploy automation quickly without large upfront capital investment. Backed by Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital, Formic is scaling rapidly.
The Marketing team serves as the growth engine for commercial expansion, working closely with Sales, RevOps, and Leadership to generate pipeline, refine messaging, and reach manufacturers at the right time.
As Go-To-Market Engineer, you are the technical backbone of marketing operations and campaign execution. You own the systems, infrastructure, and stack that power campaigns while contributing creative instincts to shape campaign strategy.
Key responsibilities include: architecting and deploying multi-channel outbound systems; building and managing AI-powered workflows; producing campaign assets; owning technical setup and ongoing management of the GTM tech stack; designing automated, AI-powered outreach systems; partnering with Marketing and Sales leadership on multi-channel campaigns (email, video, social, paid); building campaigns with proper tracking and attribution; creating dashboards and reporting systems for pipeline metrics, campaign ROI, CAC, and conversion data; identifying gaps and proposing solutions; evaluating and integrating new tools; collaborating with content, design, and sales teams; supporting A/B testing frameworks; maintaining data quality across platforms; and serving as internal SME on AI-driven GTM systems.
You thrive at the intersection of technical precision and creative ambition—equally comfortable setting up sequences in Apollo or Instantly as brainstorming HeyGen video campaigns or wiring custom Claude workflows for personalized outreach at scale.
Required: 3+ years in GTM Engineering, Marketing Operations, or similar technical role; hands-on experience deploying and managing marketing/sales tech stacks in B2B; experience with AI tools (Claude, OpenAI, similar LLMs) for GTM automation; strong analytical mindset with data-driven decision-making; creative thinking for campaign ideation; ability to manage multiple projects in fast-moving environment; hands-on, high-ownership approach; cross-functional collaboration with Sales, RevOps, Marketing; Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science, or equivalent experience.
