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Omnea is an AI-first agentic operating system for procurement, transforming how enterprises manage spend and procurement workflows. The company has raised $75M from top-tier VCs (Khosla Ventures, Insight Partners, Accel), is the UK's #1 startup for 2026, and ranks 11th on Sifted's fastest-growing European tech companies list. Customers include Spotify, PayPal, T. Rowe Price, JustEat, Adyen, and S&P Global.
You will own the Nordics territory as GM/VP Sales, building Omnea's business from the ground up in this strategic market. Your responsibilities include:
• Setting the territory plan, selecting target accounts, and building pipeline from day one
• Personally running and closing major Nordics opportunities with CFOs, CPOs, and procurement leaders
• Serving as Omnea's face in the Nordics through customer meetings, executive dinners, industry events, and partner conversations
• Hiring and coaching Account Executives as the market grows, setting the sales standard and culture
• Feeding buyer insights directly to product and marketing teams to drive competitive wins
This is a player-coach role where you'll lead from the front in deals rather than managing from dashboards. The role is currently remote as Omnea builds its Nordics presence, though the company operates a Tuesday-Thursday in-office model at its offices (with flexibility as the team expands locally).
Omnea emphasizes talent density, ownership, and impact. The team includes former founders and operators who've scaled unicorns. The company has signed the Future Founder Promise, supporting employees who want to start their own companies.
REQUIREMENTS:
• 8+ years in B2B SaaS with a proven track record of closing complex enterprise new business yourself
• Experience leading or building a sales team, ideally in a new market or fast-growing business
• Fluent in Danish or Swedish, plus English
• Player-coach mentality: prefer being in deals to managing dashboards
• Credible with C-suite buyers, especially Finance, Procurement, and Legal functions
• Comfortable building from zero with no local team, no playbook—just a proven product and market to win
• Bonus: experience opening a new market or being an early leader at a scale-up
