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Sportradar is seeking a Sales Development Manager to lead its newly established Sales Development function across multiple regions. This is the first dedicated manager role for the SDR team, reporting to the Senior Director of Sales Development and Enablement.
You will own the people, culture, and performance of the Sales Development team. Your responsibilities include:
**Coaching & Performance Management**: Run consistent 1:1s, call and email reviews, sequence feedback, and skill development plans across all regions. Focus on raising quality standards, not just volume.
**Playbooks & Standardization**: Revamp and evolve the SDR playbook to create shared standards across regions while allowing for local customization. Ensure every SDR can explain and repeat the prospecting methodology.
**Metrics & Accountability**: Own team performance against meetings held, SQOs, pipeline generated, and outbound activity. Define and enforce activity standards that drive results, including calling discipline.
**Onboarding & Ramp**: Build a structured ramp path that gets new SDRs productive faster, with data-driven proof of effectiveness.
**SDR-to-AE Partnership**: Strengthen handoffs to ensure meetings land with proper context. Build trust with sales leaders and convert skeptics into advocates.
**Competitive & Market Readiness**: Partner with Enablement and Product Marketing to upskill SDRs across the product portfolio and competitive landscape.
**AI & Innovation**: Lead the team's adoption of AI for research, personalization, and prioritization. Encourage experimentation so the SDR role evolves with technology.
**Operating Rhythm**: Design team cadences, competitions, and rituals that maintain energy and focus across time zones.
**Hiring & Development**: Partner on recruitment and build clear progression paths for top SDRs.
The team currently generates pipeline across 10+ product lines in four regions and partners closely with Account Executives. You will make the motion consistent, measurable, and scalable.
Sportradar is the world's leading sports technology company, serving 1,700+ sports federations, media outlets, betting operators, and consumer platforms across 120 countries.
**Workplace**: Office-first model with four days per week on-site in London to foster collaboration and innovation.
**Requirements**:
- Experience building or scaling a founding SDR team in a B2B SaaS scale-up
- Track record managing SDRs across multiple regions and time zones
- Background in sport, media, advertising technology, or data
- Power-user fluency in Outreach and Salesforce
- Coach-first management style focused on developing people
- Collaborative approach partnering with sales leadership, Enablement, RevOps, and Marketing
- Clear perspective on how AI will reshape Sales Development and ability to prepare teams
- Comfort with ambiguity and strong documentation habits
- Bias for quality over activity; ownership of outcomes
- Preferred: APAC or LATAM market experience
- Preferred: Experience with Product Manager and Marketing personas
- Preferred: Experience partnering with Enablement on certification or ramp programs
