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Eucalyptus, now part of Hims & Hers, is launching Juniper—a leading weight-management program combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care—into Spain. This is the first senior on-the-ground hire for the market, and you will be the General Manager responsible for building and scaling the Spanish business from zero.
You will own the complete local operation, reporting to the international leadership team. Your primary focus is defining what a great Juniper experience looks like in Spain, building the operating model and processes to deliver it reliably, and leading a small local team as it grows. The company runs a deliberately centralized model where buying, creative, performance marketing, and commercial strategy sit centrally; this frees you to concentrate on product experience, operations, and people—the elements that truly win markets.
Key responsibilities include:
- Define the local product experience and what makes Juniper win in Spain
- Own customer retention, engagement, and outcomes from onboarding through long-term loyalty
- Improve the end-to-end customer journey for a seamless consultation-to-treatment experience
- Build the local operating model, systems, and processes required to scale while maintaining quality
- Hire, develop, and lead a high-performing local team
- Partner with central product, growth, and clinical teams to localize the offering for Spanish consumers
- Own local operational performance, service quality, and unit economics
- Build local partnerships and brand relevance in the Spanish market
- Act as the voice of the customer and market, influencing product and business decisions across the organization
Requirements:
- Proven track record building and scaling something from the ground up, ideally in high-growth consumer businesses (mobility, marketplaces, food delivery, quick commerce) with experience launching markets, building teams, and delivering commercial outcomes
- Ability to identify what makes a business win and translate that into the operating model, customer experience, and team structure needed to deliver it
- Strong combination of strategic thinking and execution; comfortable operating in ambiguity, making decisions with imperfect information, and rolling up your sleeves when needed
- Demonstrated experience leading teams, hiring great people, and building organizations as they scale
- Commercial mindset with understanding of unit economics and ability to balance customer experience with sustainable growth
- Builder mentality: energy, ownership, bias for action, and excitement about creating something from scratch
