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Salary: USD 135,000 - 145,000 / annual
Ever is an AI-native auto retail platform building the next generation of electric vehicle retail operations. The company has raised $100M in total funding and is expanding nationwide from its San Francisco headquarters, backed by investors and led by veterans from Uber, Tesla, Rivian, Lithia, Penske, Carvana, and other leading tech and automotive companies.
As General Manager of the San Diego hub, you will be the senior operational leader responsible for the full customer-facing deal lifecycle—from first contact through delivery, post-delivery efforts, funding, and title processing. You will own performance, culture, and daily execution across four verticals: Sales, Customer Experience, Finance & Insurance, and Business Office / Title & Registration. This role reports directly to the Director of Sales and requires full-time, on-site presence at the San Diego hub.
Key responsibilities include:
**Sales Leadership**: Own retail deal volume targets for the San Diego market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores. Drive a consistent sales process from lead to delivery, monitoring pipeline health, stage-by-stage conversion, and days-to-close. Review deals in progress and post-close for margin integrity and process adherence. Coach the Sales Manager on unit economics and objection handling. Identify and address funnel breakdowns before they become systemic. Maintain deep working knowledge of EV fundamentals and Ever's inventory, financing products, and protection offerings. Own a structured onboarding program for new Sales, finance managers, and CX hires with clear 30/60/90-day milestones. Run regular information sharing sessions, deal reviews, and skill sessions on discovery, objection handling, and EV education.
**Customer Experience & Lead Operations**: Oversee inbound and outbound pipeline. Hold the Customer Experience Manager accountable to contact rate, appointment set rate, and show rate. Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied. Partner with pricing and inventory functions to align lead flow and vehicle positioning with CX team capacity and conversion performance.
**Finance & Insurance (F&I)**: Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate. Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Monitor funding time, deal kickbacks, and stipulation clearance rates as primary health signals. Identify constraints in F&I staffing or role definition and escalate to the VP of Operations.
**Business Office / Title & Registration**: Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume weekly. Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without delaying funding. Maintain awareness of title and registration requirements across all active states relevant to San Diego hub transactions.
**Execution & Accountability**: Run structured weekly reviews with team leads using data to diagnose trends and assign corrective action. Convert company-level targets into vertical-specific goals with defined owners and timelines. Drive SOP implementations, system rollouts, and process improvements from design through full team adoption. Own the San Diego hub's gross profit contribution and understand all operational levers affecting it. Set the standard for how the team operates, handles pressure, escalates problems, and serves customers. Set clear, measurable expectations for every role and hold regular 1:1s tied to KPIs. Maintain written coaching plans and performance improvement plans where needed. Identify high performers early and create growth paths into lead and management roles.
You will be responsible for performance metrics including front-end and back-end gross profit per unit, deal volume, close rate, days-to-fund, stipulation clearance rate, BDC appointment-to-show conversion, chargeback rate, and title completion rate. You will also own team and organizational health including staffing, performance management, and retention across all four verticals, with regular 1:1s and documented coaching for all direct reports. Ensure key roles are filled and ramp-ready before gaps become operational constraints. Enforce and continuously improve processes across Sales, CX, F&I, and Business Office, with end-to-end accountability for lender compliance, state title and registration requirements, CDK data accuracy, and contract packaging.
**Requirements**
- 5–8 years of senior leadership managing multiple functional verticals in a high-volume, consumer-facing operation
- Direct experience owning both Sales and F&I performance with fluency in front-end and back-end margin mechanics at the deal level
- Proven track record leading a CX or inside sales function with measurable accountability to lead conversion and pipeline metrics
- Experience in automotive retail or direct-to-consumer vehicle operations; familiarity with the DTC operating model is strongly preferred
- Hands-on experience with CDK, Reynolds & Reynolds, or a comparable dealership management system
- Experience managing business office and title functions, including multi-state or complex regulatory environments
- Track record of hiring, developing, and managing performance to clear, documented standards
- Working knowledge of or demonstrated interest in the EV market and its operational differences from traditional automotive retail
- Ability to build a world-class sales organization that meets or exceeds customer expectations and keeps customers enthusiastic about the brand
- Experience owning the customer escalation funnel, addressing customer concerns at the root cause, and leaving customers happy and satisfied with exceptional outcomes
Location: San Diego, CA — On-site required. No remote or hybrid arrangements. Availability required during high-volume periods, weekend hours, and month-end close.
