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Perle is an AI infrastructure company building expert-driven training data, evaluation systems, and applied AI products for leading labs and enterprises. They operate a distributed network of contributors recording first-person video of everyday life and work—at home on phones and on-shift in restaurants, supermarkets, shops, farms, and workshops—to train the next generation of robots.
You will own Brazil as a country. This is a full P&L leadership role with complete autonomy over operations, strategy, and execution across the entire market.
Key responsibilities:
**Contributors**: Recruit people to record at home, guide them through signup, ID verification, and training, and maintain engagement month-to-month. You'll leverage neighborhoods, universities, WhatsApp groups, referrals, and events to convert leads into active contributors.
**Businesses**: Walk into restaurants, supermarkets, retail stores, farms, carpentry and landscaping businesses to sign them up and get their workers recording on shift. You own the sales cycle, launch, and ongoing site productivity.
**Field Team**: Hire and manage a team of ambassadors and recruiters compensated on results. You set targets and own the numbers.
**Quality & Reporting**: Ensure accepted hours meet quality standards, prevent fraud, maintain contributor activity, and deliver weekly dashboards to HQ. No decks—just numbers.
**First 90 Days Milestones**:
- 500 active home contributors recording monthly, growing weekly
- 10 live business sites with workers recording on shift and a pipeline behind them
- 5 ambassadors hired, trained, and producing
- Weekly onboarding sessions running independently
**Compensation & Benefits**:
- Generous base salary well above market for the role
- Quarterly bonuses tied to active contributors and live sites
- Equity in Perle AI
- Budget, authority, and direct backing from leadership
- Support from a San Francisco-based company with 74,000 experts across 70 countries
**Requirements**:
- Proven experience building ground operations from zero (city launch, field team, sales territory)
- Supply-side experience at a gig or marketplace platform (Uber, DiDi, Rappi, iFood, or similar): recruiting and activating drivers, couriers, or merchants at scale and maintaining engagement. Consulting background (strategy or operations) is a plus if paired with real field work.
- Established network in service and manufacturing sectors in Brazil: restaurants, retail, food production, workshops, factories, farms. Ability to walk into a business cold, close deals, and build trust.
- Bachelor's degree in engineering, business, or a related field
- Native Spanish or Portuguese; fluent English (daily calls with US team)
- Comfort with dashboards, CRM systems, and WhatsApp-based communication. Numbers are your primary language.
- Integrity: you will handle people's identities, pay, and trust
- Willingness to move fast and adapt: aggressive targets, weekly plan changes, and "that will take three months" is not acceptable
**Hiring Process**: Fast-moving. In-person interviews, decisions within days, expected start within two weeks. Long notice periods are not compatible with this role.
