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Salary: USD 150,000 - 190,000 / annual
Class 3 Technologies is building the foundation of climate resilience through Iris, a next-generation physical climate risk software platform. The company combines high-resolution hazard data with proprietary engineering-based damage models to predict asset-level impacts down to individual building components, helping enterprises, institutions, and investors turn climate risk into resilience.
You will be the first GTM hire, owning how Class 3 creates demand and generates qualified leads. This is a creative role focused on reaching sophisticated, technical buyers—risk officers, engineers, asset managers, insurers, and sustainability leaders—who are skeptical of vague climate scores and demand genuine understanding of the problem.
Key responsibilities include:
- Developing your own view on target audiences and building campaigns that convert attention into qualified leads
- Building content strategy and multi-week arcs across company channels and founder thought leadership
- Refining the ICP and targeting based on market response
- Owning targeted outbound as a demand-generation channel, emphasizing message and audience quality
- Running initial prospect conversations independently or alongside the CEO
- Developing product marketing for technical buyers (case studies, one-pagers, competitive materials, technical collateral)
- Optimizing events and the marketing website
- Experimenting with new channels and using AI/automation as leverage
You'll report directly to the CEO, work closely with founders and customer success, and have meaningful ownership over how the company grows. The role is not about industrializing cold email or optimizing MQL funnels—it's about understanding what will make skeptical, technical buyers pay attention and turning that into qualified demand.
In your first 90 days, you'll learn the market and customers, establish message architecture with the CEO, get content running across channels, and conceive and run at least one campaign end-to-end that generates qualified conversations outside the existing network.
REQUIREMENTS:
- 5–10 years in B2B GTM, growth, marketing, or demand generation, ideally including early-stage company experience where you built the function
- Track record of using marketing to generate qualified leads, not just awareness or traffic
- Portfolio of creative work that got a serious professional audience to pay attention and produced measurable results
- Experience personally building a channel from zero to measurable traction (hands-on execution, not just management)
- Strong judgment about lead quality versus volume in complex enterprise markets
- Comfort being the only person doing something and figuring things out without a pre-existing playbook
- Willingness to travel for conferences and client events
- Strong creative marketing judgment, excellent writing ability, and intellectual curiosity
- Proficiency using AI as a working tool (LLMs, enrichment platforms, automation)
Preferred (not required): experience in climate, engineering, catastrophe insurance, institutional real estate, or infrastructure; existing network in these industries.
