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Briefcase is a fast-growing fintech/accounting software platform serving 100+ UK accounting firms and thousands of their clients. As Founding GTM, you'll own go-to-market strategy and execution across marketing, sales, customer success, and product—reporting directly to leadership in a small, ambitious team.
Key responsibilities include:
• Building the go-to-market motion from scratch: designing and testing new customer acquisition channels, refining messaging and positioning, and establishing repeatable sales processes.
• Full-stack sales and customer success: conducting outbound prospecting, product demos, closing deals, onboarding new customers, managing ongoing success, and identifying upsell opportunities.
• Product influence and execution: gathering customer feedback, contributing to roadmap prioritization, and shipping product improvements. The company has a culture where everyone contributes to product development—coding experience is not required, and the team will support you in learning.
• End-to-end customer ownership: you'll maintain visibility across the entire customer lifecycle, from initial outreach through expansion, ensuring product-market fit and retention.
You'll thrive in this role if you're commercially minded, product-oriented, and comfortable with ambiguity. You should have a track record of outperforming peers, excel in autonomous environments, learn quickly, and have a strong bias toward action. The ideal candidate is excited by early-stage growth challenges, enjoys problem-solving from first principles, and can maintain high quality standards while moving fast.
Compensation includes competitive salary, founding-team equity, and 25 days holiday.
