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Melotech is a media and entertainment company backed by top VCs (Cherry Ventures, Speedinvest, GFC) and angels from Spotify, Blackstone, and KKR. The company has grown to 3 billion minutes of content consumed in 24 months and is scaling rapidly.
As Founding Growth Manager, you will own paid acquisition end-to-end: budget allocation, channel strategy, creative testing, and performance measurement. You will manage dozens of campaigns, hundreds of ad sets, and thousands of creatives across Meta, TikTok, and Snapchat. Your responsibilities include:
- Account structure: consolidating and splitting ad sets, separating testing from scaling, and segmenting by geography, age, and placement
- Campaign operations: day-to-day management of campaigns including budgets, pacing, and targeting across platforms
- Creative pipeline: building systems to generate new creatives weekly with clear performance rules and briefs informed by data
- Creative direction: managing editors, video producers, UGC creators, and agencies to meet volume and quality needs
- Portfolio allocation: moving budget across releases and campaigns based on data, balancing upside against risk
- Measurement: understanding which metrics answer which questions, detecting cost shifts early, and validating platform reporting against internal data
- Tooling: building reports, scripts, and automations using ad platform APIs and AI tools
You will work directly with founders, product, and data teams in a flat hierarchy where your voice matters and impact is immediate. The company offers competitive salary, equity ownership, and remote work with regular global offsites.
REQUIREMENTS:
- 2–7 years of hands-on paid buying experience, ideally in a startup or small team where you set up systems yourself
- Proven ownership of Meta, TikTok, or Snapchat end-to-end (ideally multiple channels and multiple times) at real volume, with ability to explain how you structured hundreds of ad sets and thousands of creatives
- Experience with creative testing at scale: scheduled testing with kill rules, directing creative partners, and recognizing when hooks or formats burn out; ideally with a network of trusted editors, creators, and agencies
- Comfort with portfolio optimization across many bets with thin margins and structured decision-making under uncertainty (experience with game portfolios, app portfolios, e-commerce with many products, or similar is a plus)
- Strong measurement and payback mindset: validating platform reporting against internal data, running holdout or lift tests, judging spend by payback rather than cost per click, and understanding which metrics answer which questions
- Technical skills: working in SQL or Python, using ad platform APIs, and building your own reporting and automations (data science background is a plus)
- Ability to thrive in fast-paced, performance-oriented environments
- Bonus: staying current with paid social trends and interest in music, media, gaming, or social
