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Builders is a two-sided marketplace connecting exceptional builders (candidates) with high-growth startups (companies). You'll be the first growth hire, owning all growth initiatives for the platform. Your mandate is to identify and activate the network effects that make the marketplace flywheel spin—where growth on one side (candidates or companies) compounds growth on the other.
Key responsibilities include:
**Signature Campaigns**: Design and launch creative campaigns that attract top builders to the platform, drawing inspiration from past successful initiatives.
**Referral Loops**: Engineer and ship a referral program optimized for virality, turning users into active advocates.
**Community Building**: Host in-person events—dinners, demo nights, hackathons—that position Builders as the premier gathering place for top talent and founders.
**Brand & Social**: Grow Builders' social media presence and run campaigns that make "represented by Builders" a status symbol in the startup ecosystem.
**Conference Strategy**: Show up where builders and founders congregate, converting presence into pipeline for both sides of the marketplace.
**Product Contribution**: You'll have the technical chops to build tools and features that directly support your growth campaigns, rather than waiting on engineering bandwidth.
You're a high-agency operator who reasons from first principles, spots what needs doing, and owns it end-to-end. You're creative enough to invent new channels when existing ones are crowded, analytical enough to scope projects by ROI and kill experiments that don't work, and genuinely enjoy hosting and community building. You combine data-driven prioritization with intuition and can contribute directly to product development.
