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Overjet is the world leader in dental AI, serving thousands of dental providers and insurers. As Creative Content Manager, you will own Overjet's full-funnel content strategy and execution, from top-of-funnel thought leadership through bottom-of-funnel lead generation and conversion content.
You will be responsible for:
- Developing and executing Overjet's content strategy and calendar, creating full-funnel content for both SMB/Private Practice and Enterprise/DSO audiences, including blog posts, case studies, eBooks, webinar outlines, interactive content, and podcast content
- Pushing beyond standard content formats by building calculators, quizzes, and interactive tools using AI tools like Claude, ChatGPT, and Lovable, shipping them independently without waiting on developers
- Owning content performance metrics including SEO/AEO traffic, search visibility, organic traffic, engagement, and establishing measurement frameworks for content sentiment and brand perception
- Tracking downstream influence on pipeline and content-driven conversion in partnership with Demand Gen, using insights to guide content creation and scale what works
- Leading research reports and data-driven content that positions Overjet as the authority on dental AI
- Building and running systems for internal experts and KOLs to publish thought leadership, including editing and coaching non-writer contributors
- Partnering across the organization—with social media, design, demand generation, product, and sales—to extend content reach and evolve Overjet's story
- Elevating customers and partners by sharing success stories and championing their growth in compelling formats
This is a founding-track role where you will build the content function as the company scales rapidly. You'll work in a fast-paced, technical, mission-focused environment with high autonomy and ownership of the full content lifecycle.
The role is based in Boston, Salt Lake City, or San Mateo with hybrid flexibility (Tuesdays and Wednesdays in-office for hub-based employees), though remote opportunities are available.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent experience
- Excellent writing skills (required)
- 3–5+ years of experience creating content in a startup or high-growth environment, with a portfolio demonstrating range across written, visual, and interactive formats
- Demonstrated ability to turn data into compelling narrative (research reports, data-driven storytelling)
- Comfort using AI tools (Claude, ChatGPT, Lovable, or similar) to prototype and produce content independently
- Track record of managing content performance against SEO and conversion goals, not just publishing volume
- High velocity and strong bias toward action, comfortable owning the full content lifecycle with minimal oversight
- Ability to thrive in a fast-paced, technical, mission-focused environment
- Previous experience managing a team of influencers and content creators is a plus
