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Praxipal is building the healthcare workforce for tomorrow with Luna, an AI receptionist automating patient communication in medical practices. Already the market leader in German and Austrian dentistry, the company has closed a $6.7M seed round with HV Capital and is now launching Luna in the UK and Ireland. This is a founding Account Executive role—the first sales hire on the ground in this new market.
You will own the full sales cycle from initial conversation through demo, negotiation, and close. Your core mission is to convert strong existing demand into customers across independent practices, dental groups, and corporate healthcare operators. You'll shape the go-to-market motion by identifying what resonates with UK and Irish practices (NHS and private alike), then doubling down on winning segments. You'll represent Praxipal at industry events, build brand awareness in the dental community, and act as the voice of customers, feeding product insights directly to the core team in Berlin.
You'll work cross-functionally with marketing, turning customer conversations into campaigns that drive inbound. You'll also spend time at the Berlin HQ during onboarding to learn the product, culture, and playbook before bringing it all back to the UK and Ireland.
This is a genuine founding role: you're building a market from near-zero, backed by a funded, fast-growing company that has already proven the model in other regions. As the team scales, you'll have the opportunity to take on expanded responsibility and grow with the business.
REQUIREMENTS:
- 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a best-in-class sales organization
- Experience in high-velocity SMB sales: short sales cycles, high deal volume, sustained momentum without sacrificing quality
- Consistent top performer with a track record of beating ambitious quotas (numbers required)
- Comfortable with ambiguity and excited to build processes from scratch; startup or new-market experience is a plus
- Strong relationship builder; people trust you and you build lasting connections beyond signature
- Ambitious and hungry to grow faster than a corporate career ladder would allow
- Excellent, persuasive English (written and spoken)
- Based in the UK or Ireland, or willing to relocate, with the right to work in either country
