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Luma AI is seeking a Forward Deployed Creative to serve as the creative lead on the ground in the KSA region, partnering with major brands and agencies to translate generative video capabilities into production workflows they can actually use. You'll sit at the intersection of technology and craft, shaping how top creators work with generative AI while producing high-craft work in Luma yourself as proof of concept.
This is a foundational role defining how partner engagement works in the region rather than following an established playbook. You'll work directly with leading brands and creative agencies as their creative and strategic guide to generative AI, architecting and prototyping AI-accelerated production workflows that help partners move faster and elevate their storytelling. You'll create hands-on, high-craft content in Luma that sets the bar and becomes inspirational case studies, while consulting with partner leadership to translate technical capability into concrete creative and business opportunities.
You'll act as an on-the-ground extension of Product, Partnership, and Sales, bringing real-world insights back into the roadmap and setting the tone and playbook for how the Forward Deployed Creative function engages partners in the region.
In your first 90 days, you'll immerse yourself in Luma and the models deeply while meeting priority partners to understand their pipelines and where generative AI helps most (Days 1–30). You'll then build a real AI-accelerated workflow with a partner and produce a high-craft case study from it (Days 30–60), before turning what works into repeatable boards and playbooks other Forward Deployed Creatives and partners can use (Days 60–90).
Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world, with a belief that multimodality is critical for intelligence—the next step beyond language models comes from vision.
REQUIREMENTS:
- Senior client-facing creative experience (Creative Director, Creative Technologist, Technical Director, or similar) at a top agency, studio, or tech company
- Outstanding portfolio of shipped, high-craft work demonstrating taste, technical skill, and storytelling (portfolio required)
- Deep expertise in creative production pipelines (VFX, animation, motion graphics, or production) and designing new workflows using generative AI
- Track record of building new things in ambiguous, fast-moving environments
- Exceptional communication and presentation skills; ability to act as a strategic consultant to senior creative and business leaders
- Genuine enthusiasm for the creative potential of AI
NICE TO HAVE:
- Hands-on experience with generative AI creative tools (Luma, Midjourney, Runway, Pika, Stable Diffusion)
- Public profile as a creator or thought leader in emerging tech or generative art
- Experience at an innovative agency (e.g., Buck, The Mill) or in-house tech/brand lab (e.g., Google Creative Lab, Apple Marcom)
