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Luma AI is seeking a Forward Deployed Creative to serve as the creative lead on the ground with major brands and agencies in the Germany region. You will translate Luma's generative video capabilities into production workflows that partners actually use, sitting at the intersection of technology and creative craft.
You will partner directly with leading brands and creative agencies as their creative and strategic guide to generative AI. Your responsibilities include architecting and prototyping AI-accelerated production workflows that help partners move faster and elevate their storytelling; creating hands-on, high-craft content in Luma that sets the bar and becomes inspirational case studies; consulting with partner leadership to translate technical capability into concrete creative and business opportunities; and working as an on-the-ground extension of Product, Partnership, and Sales to bring real-world insights back into the roadmap.
Critically, you will define how the Forward Deployed Creative function engages partners in the region rather than following an established playbook. This is a foundational role where you'll shape the approach as you go.
In your first 90 days, you'll immerse yourself in Luma's models and meet priority partners to understand their pipelines (Days 1–30); build a real AI-accelerated workflow with a partner and produce a high-craft case study (Days 30–60); and turn what works into repeatable playbooks and processes that other Forward Deployed Creatives and partners can use (Days 60–90).
This role requires a senior creative who is comfortable operating in ambiguity, shaping strategy, and consulting directly with senior partners. If you prefer executing an established process, this is not the fit.
REQUIREMENTS:
- Senior client-facing creative experience (Creative Director, Creative Technologist, Technical Director, or similar) at a top agency, studio, or tech company
- Outstanding portfolio of shipped, high-craft work demonstrating taste, technical skill, and storytelling (portfolio required)
- Deep expertise in creative production pipelines (VFX, animation, motion graphics, or production) and designing new workflows using generative AI
- Track record of building new things in ambiguous, fast-moving environments
- Exceptional communication and presentation skills; ability to act as a strategic consultant to senior creative and business leaders
- Genuine enthusiasm for the creative potential of AI
NICE TO HAVE:
- Hands-on experience with generative AI creative tools (Luma, Midjourney, Runway, Pika, Stable Diffusion)
- Public profile as a creator or thought leader in emerging tech or generative art
- Experience at an innovative agency (e.g., Buck, The Mill) or in-house tech/brand lab (e.g., Google Creative Lab, Apple Marcom)
