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Feathery is an AI operating system for financial institutions, serving hundreds of clients across insurance and wealth management. The company has raised over $30 million and is backed by investors including Portage Ventures, Allstate Ventures, and Index Ventures.
You will own the execution of Feathery's North America field marketing programs, managing the full lifecycle of industry conferences, customer events, prospect programs, and executive activations. This is a hands-on role requiring direct ownership of sponsorships, booth coordination, attendee communications, onsite logistics, lead capture, and post-event follow-up.
Key responsibilities include:
- Own industry conferences and events end-to-end, including sponsorship coordination, registration, booth setup, vendor management, attendee communications, onsite logistics, and post-event follow-up
- Manage multiple simultaneous events across timelines, budgets, vendors, and internal stakeholders
- Coordinate Feathery's presence at industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs
- Partner with internal teams and external vendors to ensure smooth, on-time delivery to high standards
- Travel across North America as needed to support key conferences and events
- Work closely with Account Executives and Sales leadership to align events with priority accounts, territories, and pipeline goals
- Coordinate pre-event outreach and meeting-booking efforts to maximize Sales value from each program
- Manage attendee and lead capture with clear, timely handoff and follow-up after events
- Create opportunities for Sales engagement through dinners, roundtables, executive programs, and targeted field activations
- Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions
- Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and overall ROI
- Report on program performance and use results and Sales feedback to improve future events and investment decisions
- Identify which events and programs deliver the strongest engagement and commercial impact
- Help improve and scale event processes as the field marketing program grows
As you grow in the role, you'll have the opportunity to take on greater ownership of Feathery's event strategy, helping determine where the company shows up, how it invests, and which programs deliver the greatest impact.
REQUIREMENTS:
- 3–5 years of B2B field marketing or event marketing experience within enterprise SaaS/software
- Demonstrated experience personally owning conferences and events end-to-end — from planning and logistics through onsite execution and follow-up
- Experience working closely with Sales/AEs and understanding how field marketing contributes to awareness, meetings, opportunities, and pipeline
- Experience running a mix of industry conferences and customer/prospect programs such as dinners, roundtables, webinars, or regional events
- Excellent project management and organizational skills, with the ability to manage multiple events, deadlines, vendors, budgets, and stakeholders simultaneously
- Commercial mindset and experience measuring event performance beyond attendance, including MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI
- Proactive, resourceful, and comfortable taking ownership in a fast-moving environment
- Strong communication and cross-functional collaboration skills
- Ability and willingness to travel across North America for conferences and events
BONUS QUALIFICATIONS:
- Experience in fintech, financial services, insurance, or wealth management
- Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot, Salesforce, or similar platforms
- Experience at an early-stage or high-growth B2B SaaS company
- Experience supporting account-based or executive engagement programs
