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Baseten powers mission-critical inference for leading AI companies including Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. The company recently raised $1.5B in Series F funding led by Altimeter Capital, Conviction Partners, and Spark Capital. Baseten combines applied AI research, flexible infrastructure, and developer tooling to enable companies at the frontier of AI to bring cutting-edge models into production.
As Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness in the San Francisco tech ecosystem. This is a strategic role requiring a builder mentality and deep understanding of the local tech market.
Key responsibilities include:
- Develop and execute regional field marketing plans and programs aligned with sales priorities and pipeline goals
- Plan and manage events to drive demand, accelerate pipeline, and engage customers
- Own program management including event logistics, budget oversight, and vendor coordination
- Analyze and report on campaign effectiveness, providing insights to optimize future initiatives
- Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives
- Prioritize seller requests by expected revenue impact
- Represent Baseten at industry events and build brand presence in-market
- Travel up to 25% for events and meetings
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 5-7 years of experience in field marketing in technology or SaaS industry
- Proven track record delivering and optimizing demand generation programs to meet pipeline goals
- Strong understanding of sales processes
- Proficiency with Salesforce and HubSpot
- Excellent project management skills with ability to prioritize and execute multiple initiatives simultaneously
- Strong interpersonal and communication skills with collaborative mindset
- Active use of AI tools to drive productivity in data analysis, problem structuring, communications, and work acceleration
- Ability to travel up to 25% for events and meetings
