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Vambe, an AI-focused seed-stage company, is seeking a Field Marketing Manager for Mexico to drive field marketing strategy execution and business results. Field marketing is a primary demand-generation channel, and this role owns end-to-end field marketing initiatives in Mexico—from planning and business case development through execution, sales tracking, and results measurement.
You will translate global field marketing strategy, priorities, and frameworks into a Mexico-specific plan and calendar. This is not just about producing events; you must understand the strategic intent behind each initiative, target audience, expected commercial outcomes, and ROI.
Key Responsibilities:
- Develop and execute Mexico's field marketing plan, including industry events, proprietary events, partnerships, webinars, dinners, and activations.
- Build business cases for each initiative: objectives, ICP, audience, investment, expected leads, SQLs, potential pipeline, and success criteria.
- Lead field marketing projects end-to-end: brief, negotiation, execution, tracking, and retrospective.
- Partner closely with Sales, SDRs, and Marketing to align initiatives with Mexico's commercial priorities.
- Define lead capture, qualification, and nurturing strategy with relevant teams.
- Ensure lead follow-up, SLAs, and CRM traceability.
- Monitor the field funnel: Leads → MQL → SQL → Pipeline → Closed Won.
- Own metrics: pipeline creation, conversion rates, CAC, cost per SQL, ROI, and revenue influenced/generated by field.
- Manage the Mexico field marketing budget; control investment, forecast, and execution by initiative.
- Negotiate and manage partners, venues, agencies, and strategic vendors.
- Conduct post-initiative retrospectives with clear learnings and recommendations (scale, optimize, or discontinue).
- Maintain visibility of channel results and opportunities with internal stakeholders.
Requirements:
- 4+ years in field marketing, demand generation, B2B marketing, growth, events marketing, or related roles.
- Proven experience leading end-to-end B2B events and activations.
- Track record of working toward commercial objectives tied to lead generation, opportunities, pipeline, or revenue.
- Direct experience working with Sales and SDR teams.
- Ability to understand and operate metrics: MQL, SQL, conversion rate, pipeline, CAC, cost per opportunity, ROI.
- Budget management and vendor negotiation experience.
- Proficiency with HubSpot, Salesforce, or similar CRM.
- Ability to manage multiple simultaneous initiatives without sacrificing speed or quality.
- Hands-on profile: can build business cases, present results, and be on the ground ensuring activations execute correctly.
- Availability to travel within Mexico and participate in events outside standard hours as needed.
