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Salary: USD 200,000 - 250,000 / annual
Fal is the generative media ecosystem powering the next generation of AI products. The company builds infrastructure, tools, and model access that teams need to move from idea to production at scale. Fal serves developers and enterprises with a unified platform combining high-performance inference, orchestration, and observability.
You will build and execute high-impact field marketing and account-based marketing (ABM) programs that deepen engagement with enterprise accounts and drive pipeline and revenue. Working closely with Enterprise Sales, you'll translate territory priorities and strategic account needs into thoughtful field and ABM initiatives.
Your responsibilities include:
- Partner with Enterprise Sales to build field marketing plans aligned to priority accounts, territories, pipeline, and revenue goals
- Own ABM events and experiences for priority accounts in partnership with Sales and Growth Marketing
- Manage a portfolio of field programs including executive roundtables, dinners, customer gatherings, workshops, partner activations, and high-touch experiences
- Evaluate third-party conferences and sponsorship opportunities based on audience quality, account coverage, and business objectives
- Build activation strategies around priority industry events, including executive programming and customer moments
- Collaborate with Sales on account targeting, invitation strategy, meeting generation, attendee engagement, and post-event follow-up
- Partner with Partnerships on co-marketing programs and joint events
- Build repeatable, lightweight programs that allow Sales to activate key markets without bespoke events
- Manage event and program execution end-to-end, including budgets, agencies, vendors, timelines, logistics, and onsite delivery
- Collaborate across Product Marketing, Creative, Community, Partnerships, Marketing Ops, and other teams
- Measure program performance across target-account engagement, meetings, pipeline influence, deal progression, and revenue impact
- Capture learnings and build scalable playbooks, processes, and reporting
Location is flexible within the US with travel required based on the event calendar.
QUALIFICATIONS:
Required: 5+ years of experience in B2B field marketing, ABM, demand generation, or integrated marketing, ideally in enterprise technology; experience building field marketing programs in close partnership with enterprise Sales teams; strong understanding of ABM and how marketing programs support different stages of the enterprise buying journey; track record of executing events and experiences tied to account engagement, pipeline, or revenue objectives; strong commercial judgment and ability to prioritize programs based on business impact; experience managing budgets, vendors, agencies, and multiple programs simultaneously; strong project management skills and exceptional attention to detail; excellent communication and cross-functional collaboration skills; comfort operating independently and building new programs and processes from scratch; hands-on approach equally comfortable with strategy and onsite execution; ability to travel regularly based on the field calendar.
Nice-to-have: Experience marketing AI, developer tools, infrastructure, or other technical enterprise products; experience marketing to large strategic or named accounts; experience building executive programs or high-touch ABM experiences; experience working with technology or cloud partners on joint field programs; familiarity with Salesforce and marketing attribution/reporting.
