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ServiceNow seeks a Field Marketing Manager to lead go-to-market execution across the Nordic region (Denmark, Sweden, Norway, Finland). You will operate at both strategic and tactical levels, translating business priorities into integrated marketing programs that drive engagement, pipeline, and growth.
Key Responsibilities:
- Partner with sales and marketing leadership to execute integrated marketing programs aligned to Nordic go-to-market strategy
- Own delivery of the Nordic marketing plan, ensuring campaigns execute consistently, effectively, and on schedule
- Develop and activate local marketing initiatives across digital, ABM, partner marketing, events, and customer engagement
- Localize global and regional messaging, content, and campaigns for Nordic audiences
- Collaborate with sales teams and partners to maximize market impact and support pipeline generation
- Execute and optimize digital marketing tactics including email, paid media, nurture programs, and campaign workflows
- Monitor performance through analytics and insights; identify opportunities for continuous improvement
- Plan and deliver customer events, executive roundtables, workshops, and webinars
- Maintain operational excellence in marketing systems (Workfront, Marketo, Salesforce)
- Act as trusted advisor to stakeholders, shaping marketing priorities through data and business insight
You will combine strategic thinking with execution excellence, comfortable discussing strategy with senior leaders while managing campaign details and driving flawless delivery. You are results-oriented, collaborative, operationally disciplined, and adaptable in a fast-paced environment.
Requirements:
- 5–8+ years of experience in field marketing, demand generation, digital marketing, or related B2B marketing role
- Proven experience planning and executing multi-channel marketing campaigns with measurable business outcomes
- Strong project management skills; ability to manage multiple priorities simultaneously
- Experience adapting global or regional campaigns for local markets and audiences
- Excellent communication and stakeholder management skills
- Fluency in English required; Danish or Norwegian language skills advantageous
- Experience with marketing automation and CRM platforms (Marketo, Salesforce)
- Strong analytical skills; ability to interpret data and translate insights into action
- Comfortable in fast-paced environment requiring both strategic planning and hands-on execution
