SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
ServiceNow is seeking a Field Marketing Manager (IC4 level) to serve as a Nordic-level marketing execution specialist responsible for implementing, optimizing, and reporting on localized marketing plans across Denmark, Norway, Sweden, and Finland. This role is designed to increase execution power, consistency, and operational efficiency across the Nordic region.
You will collaborate closely with the M5 Nordics Director, sales teams, partners, and regional marketing to bring global and regional programs to life with high-quality local execution.
Key Responsibilities:
• Execute integrated marketing campaigns aligned to the Nordics go-to-market strategy
• Own the execution of the Nordic marketing plan, ensuring programs land consistently and on time
• Run digital, account-based marketing (ABM), partner, and event activation locally
• Localize messaging and adapt content for Denmark, Norway, Sweden, and Finland in collaboration with the Nordic marketing team
• Support partner marketing and sales alignment initiatives
• Execute digital tactics including email, paid digital, and nurture workflows
• Track and optimize program performance using analytics and data insights
• Plan and execute local events, workshops, and webinars
• Maintain operational rigor across systems including Workfront, Marketo, and Salesforce
Core Competencies:
• Drives Results: Executes independently on well-defined tasks and manages multiple workstreams
• Impact & Influence: Communicates clearly with sales, partners, and cross-functional teams
• Problem Solving: Uses data and insights to diagnose issues and propose improvements
• Operational Rigor: Applies structured workflows and ensures high-quality execution
• Continuous Learning: Adapts to new tools, campaigns, and feedback
Success will be measured by pipeline contribution, timeliness and quality of program execution, digital engagement metrics, event performance and follow-up quality, stakeholder feedback from sales and partners, and consistency across the region.
Requirements:
• Minimum 5–8+ years in field marketing, demand generation, digital marketing, or related B2B roles
• Experience executing multi-channel campaigns
• Strong project management and prioritization capability
• Ability to adapt global and regional content for local markets
• Strong communication skills in English; Danish or Norwegian beneficial
• Experience with marketing automation tools and CRM systems
• Analytical skills to interpret performance data and recommend actions
