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Field Marketing

depthfirst - San Francisco, CA, USA - In-office - posted 2026-10-23

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depthfirst is building AI-powered intelligence to detect and remediate critical software vulnerabilities, training security AI agents to discover zero-day vulnerabilities across customer codebases and open-source software. The founding team includes technical leaders from DeepMind, Databricks, Square, and Faire with deep expertise in data, infrastructure, security, and LLMs. You will build and own depthfirst's field marketing program from the ground up, establishing the company's first presence at major industry events like Black Hat and developing a scalable, repeatable event motion. This is a high-ownership role where you'll drive both brand awareness and pipeline generation. Key responsibilities include: - Owning depthfirst's inaugural Black Hat presence, including designing an experiential booth and planning smaller events during the conference to build pipeline - Building a scalable event motion encompassing upscale invite-only executive events for target accounts, hosted thought leadership events in collaboration with security partners and customers, partner roadshows and co-marketing initiatives, and regional conferences - Partnering with BDRs and AEs to identify target accounts, secure attendance, set meetings, and progress deals post-event - Writing copy and messaging for invites, landing pages, email sequences, reminders, and follow-up communications - Owning end-to-end event operations: budgeting, venue and vendor sourcing, logistics, staffing, and onsite execution - Creating a scalable field playbook with templates, outreach workflows, run-of-show documents, budget tiers, staffing plans, and reporting frameworks You'll have significant autonomy to shape the field marketing strategy and execution while collaborating closely with sales leadership and cross-functional teams. Qualifications: - 5–12 years of B2B field marketing experience with a proven track record of running events that improve brand awareness and drive pipeline - Demonstrated ability to own end-to-end event execution: targeting, outreach, registration, logistics, onsite management, and follow-through - Experience in a strong field marketing organization; you understand what "great" looks like and can recreate it at a startup - Comfortable operating and executing independently - Strong cross-functional partnership skills, especially with sales teams (BDRs, AEs) and leadership - Metrics-oriented mindset; ability to define success, instrument it, and report clearly Bonus qualifications: - Cybersecurity domain experience - Partner and channel co-marketing experience - Experience building a field program from scratch at a high-growth startup

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