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Salary: USD 110,000 - 130,000 / annual
Stepful is a workforce platform training healthcare workers for America's largest health systems. Since 2021, Stepful has trained over 32,000 practice-ready healthcare workers and partners with half of the top 10 US health systems. The company is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C.
You will run Stepful's field and events marketing program, managing a seasonal calendar of approximately two events per month (up to four in fall). This is a hands-on role where you'll own end-to-end event execution, lead capture and follow-up, and webinar programs.
Key responsibilities:
- Manage complete execution of conferences, trade shows, and sponsored events including logistics, booth setup, materials, staffing, budgets, and vendor coordination
- Coordinate with external events contractors and vendors to ensure on-time, on-budget delivery
- Prepare sales teams with target account lists, briefing documents, and meeting schedules in partnership with the Workforce Solutions team
- Implement and maintain event lead tagging in HubSpot to ensure proper attribution of all leads and attendees
- Execute post-event follow-up sequences and hand off qualified conversations to sales
- Track attendee engagement and provide insights to inform future event investment decisions
- Run the paid webinar program from topic and speaker selection through promotion, production, and follow-up
- Support planning and execution of a Stepful-hosted flagship event launching in 2027
- Build repeatable playbooks and checklists; experiment with AI tools to streamline event prep and follow-up
You'll report to the Director of Enterprise Marketing and work alongside Growth leadership on overall event strategy. The role is based in the NYC office with a hybrid or fully remote option available. Up to 30% travel is required, particularly during the busy fall event season.
Requirements:
- 5+ years of events or field marketing experience, including at a startup
- Proven track record managing multiple events simultaneously from start to finish, including budgets, vendors, and on-site execution
- Hands-on experience with lead capture and campaign tagging in CRM or marketing automation platforms (HubSpot, Salesforce, Marketo, or similar)
- Experience running webinars or virtual events from promotion through follow-up
- Scrappy, self-sufficient approach to building processes and tools when infrastructure is lacking
- Strong project management and communication skills with a habit of flagging risks early to partners
- Willingness to travel to events, including during peak fall season
Bonus qualifications:
- Experience running events for healthcare, health system, or HR/workforce audiences
- Track record launching a company's flagship event or customer summit
- Background in EdTech, workforce development, or healthcare
