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Salary: USD 180,000 - 200,000 / annual
Sol de Janeiro, a globally recognized beauty brand launched in 2015 and headquartered in New York, is seeking an Executive Director of Brand Marketing for its Body, Hair & Promo portfolio in the Americas region.
You will lead the regional Body, Hair & Promo portfolio strategy and deliver brand and business objectives for the Americas. This role translates global brand vision into regional strategy across consumer & retail marketing, innovation pipeline, and portfolio management. You will lead a marketing organization spanning Regional Brand Marketing, Retail Marketing, and Events, while influencing a broader cross-functional network across the Americas and Global organization. You report to the VP, Americas Marketing.
Key responsibilities include:
- Define and cascade strategic objectives for Body and Hair categories, ensuring alignment with overall brand vision and business goals. Lead development and execution of a comprehensive 3-year strategic plan addressing market trends, consumer insights, and innovation opportunities.
- Own the P&L for the categories, actively managing budgets, forecasts, costs, and pricing strategies to achieve financial targets and drive profitability.
- Develop and manage the rolling product launch calendar, coordinating with Product Development and cross-functional teams to ensure timely and impactful product introductions from concept to market launch.
- Lead and inspire a team of marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure alignment with category goals and strong briefing/feedback processes.
- Represent the categories in strategic meetings with senior management and external partners, advocating for category needs and strategic direction.
- Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies ensuring cohesive brand messaging and optimized customer journey.
- Work closely with regional commercial teams to ensure global launches serve local market needs while maintaining global brand consistency and local relevancy.
- Utilize data and analytics to identify fast-growing categories and subcategories, enhancing market share through well-informed strategies.
- Develop and deliver innovation concepts driving significant growth through gap analysis, performance data, and consumer-focused insights from internal and external sources.
- Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring adherence to highest environmental and ethical standards.
- Drive ongoing analysis of category and SKU productivity, resulting in recommendations for SKU resupport, pivots, or discontinuation.
Requirements:
- Bachelor's degree or equivalent required; MBA preferred.
- 10+ years of current experience in global marketing in the beauty sector with at least 5 years experience in the Skincare and/or Body Care category.
- Experience in OTC product marketing, such as SPF, scalp, or acne.
- Potent blend of strategic, creative, and analytic skills.
- Ownership mindset for programs and categories.
- Exceptional communication, presentation, and interpersonal skills.
- Strong attention to detail and organizational skills in a fast-paced environment.
- Team player with positive attitude and ability to build and nurture strong relationships.
- Experience directing and developing direct reports.
- Must be comfortable working a hybrid schedule (3 days in NYC office).
