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Bybit is a leading cryptocurrency exchange and digital financial platform serving over 80 million users across 200+ countries. Established in 2018, the company operates a seamless ecosystem spanning trading, payments, wealth management, custody, institutional services, and Web3.
Bybit EU, headquartered in Vienna, is building the next generation of regulated digital asset services for the European Economic Area. The company seeks a Head of Marketing EU to lead comprehensive marketing strategy and execution across European markets.
This senior leadership role encompasses brand, growth, product marketing, customer acquisition, communications, content, and channel strategy, with a strong focus on crypto trading, advanced trading products, and derivatives.
Reporting directly to the EU Group CEO, you will work closely with Product, Country Managers, Compliance, and global Marketing teams to drive sustainable user, trading, and revenue growth.
Key Responsibilities:
Strategy & Growth: Define and execute European marketing strategy across brand, acquisition, activation, engagement, and retention. Develop market-specific strategies for priority European markets. Own the European marketing budget, KPIs, and investment allocation. Drive measurable growth across users, trading activity, revenue, and customer lifetime value.
Crypto, Derivatives & Product Marketing: Lead go-to-market strategy for crypto trading and advanced products (spot, futures, perpetuals, options, derivatives). Develop clear propositions for retail, active trader, VIP, and institutional audiences. Translate complex trading products into compelling customer communications. Partner with Product and Commercial teams to bring customer and market insights into product development.
Channel, Content & Distribution: Own European channel strategy across paid, owned, and earned media, CRM, affiliates, KOLs, influencers, partnerships, community, PR, events, content, and SEO. Define optimal channel and content mix by market, audience, product, and campaign objective. Lead content, editorial, educational, and organic growth strategies. Drive full-funnel acquisition from awareness through KYC, deposit, first trade, retention, and reactivation. Manage agencies and external partners; continuously test new channels and formats.
Brand, Communications & Community: Build and strengthen the Bybit brand across Europe while maintaining global brand consistency. Lead European product positioning, messaging, and integrated campaigns. Own PR, media relations, thought leadership, and reputation management in partnership with Corporate Communications. Develop strong relationships with crypto communities, traders, affiliates, KOLs, media, and ecosystem partners. Lead Bybit's presence at relevant crypto, fintech, trading, and institutional events.
Data, Lifecycle & Marketing Operations: Lead lifecycle marketing across onboarding, activation, engagement, retention, and reactivation. Own marketing analytics, attribution, automation, and MarTech capabilities. Maintain strong customer and market insight through segmentation, competitor analysis, and proposition testing. Use data and experimentation to improve channel efficiency and campaign performance.
Leadership & Compliance: Build and lead a high-performing European marketing function. Set clear objectives, KPIs, and accountability across the function. Partner closely with Legal and Compliance to ensure marketing activities meet applicable European regulatory requirements. Ensure appropriate governance around financial promotions, customer targeting, product communications, and risk disclosures.
Requirements:
- 10+ years of relevant marketing experience, including significant leadership experience in crypto, digital assets, trading, brokerage, fintech, or capital markets
- Proven experience leading multi-market marketing strategies and high-performing teams in fast-paced, international environments
- Strong understanding of crypto trading and derivatives, including futures, perpetuals, and options
- Proven experience in growth, performance marketing, channel strategy, and customer acquisition
- Strong experience in product marketing, content, SEO, and lifecycle marketing
- Commercial and analytical mindset with experience across CAC, conversion, retention, trading volume, and revenue metrics
- Experience working with affiliates, KOLs, communities, media, and crypto-native channels
- Strong understanding of European markets and regulated financial services environments
- Excellent communication and stakeholder management skills
- Fluent English; additional European languages are an advantage
- Bachelor's or Master's degree in Marketing, Business Administration, Economics, Finance, Communications, or a related field; equivalent relevant professional experience will also be considered
