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REAL is building an AI Execution Platform for real estate organizations that converts fragmented data (PDFs, spreadsheets, emails, drawings, public records, disconnected systems) into connected intelligence and automated action. The company serves leading enterprises and uses advanced AI, universal ingestion, and modular execution agents to increase operational accuracy, uncover financial discrepancies, and optimize performance.
As a Business Development Representative, you will play a key role in building the sales pipeline and creating new business opportunities. This is a phone-first outbound sales role with cold calling at the center of your day-to-day work. You will combine phone outreach with email, LinkedIn, and other channels to engage prospects, understand their needs, and generate qualified meetings that contribute directly to growth.
Key responsibilities include:
- Run high-volume outbound prospecting with a strong focus on cold calling and live phone conversations
- Identify and prioritize target accounts based on the Ideal Customer Profile (ICP)
- Research prospects and personalize your approach based on their business, needs, and challenges
- Use email, LinkedIn, and other channels alongside phone outreach to build engagement and generate qualified meetings
- Conduct qualification calls with potential buyers and identify strong opportunities for the sales team
- Handle objections confidently and turn cold conversations into meaningful sales opportunities
- Maintain clean, accurate CRM records and track all outreach activity
- Collaborate closely with Sales and Marketing to refine messaging, targeting, and outbound strategy
- Take full ownership of pipeline quality and contribute directly to revenue growth
- Stay up-to-date on product updates, market trends, and modern sales tools
Day-to-day work involves spending a significant portion of time on the phone proactively reaching out to new prospects, prospecting new accounts using tools like LinkedIn Sales Navigator and ZoomInfo, making high-volume outbound calls supported by personalized emails and LinkedIn outreach, speaking directly with prospects to qualify opportunities and book meetings with decision-makers, working closely with Account Executives on meeting handoffs, and reviewing weekly performance metrics including call activity, conversations, and qualified meetings.
REQUIREMENTS:
- Native English speaker (required) with excellent verbal and written communication skills, strong email writing, and confident phone presence
- Willingness to work U.S. market hours
- 1–2 years of experience in a B2B outbound sales role (SDR or BDR)
- Experience working in a fast-paced startup environment, demonstrating adaptability, ownership, and ability to thrive amid rapid change
- Demonstrated success generating qualified meetings and initiating outbound conversations
- Comfortable with structured outreach cadences and objection handling
- Self-motivated, persistent, and results-driven
- Familiarity with modern sales tech stacks (HubSpot, Salesforce, Apollo, Salesloft, or Outreach.io)
- Bachelor's degree in Business Administration, Entrepreneurship, Marketing, Communications, or a related field (required)
Nice to have: Experience testing and optimizing outreach sequences, understanding of account-based sales or marketing (ABM), experience collaborating with marketing or product teams, desire to grow into an Account Executive, Account Manager, or Team Lead role.
