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Nivoda is a rapidly scaling B2B diamond and gemstone marketplace processing $300M+ in annual transactions globally. The company is transforming a $350B industry by democratizing access to high-quality inventory for jewelers of all sizes.
This role owns two critical functions in the revenue organization: enablement and conversion. Conversion is identified as a key chokepoint—customers arrive and complete demos/KYC but stall before first purchase or fail to return for a second purchase. The second purchase is where product stickiness is achieved, and this role drives that outcome.
ENABLEMENT RESPONSIBILITIES:
- Build and maintain theoretical onboarding for all reps (SDRs, AEs, AMs): what Nivoda sells, to whom, at what price, and how
- Set and enforce "up to spec" standards for each role
- Own product materials for every line of business: features, positioning, pricing, take rates, best practices
- Keep documentation current so reps learn changes from official channels, not customers
- Act as liaison between marketing and sales frontline: socialize campaigns in advance, ensure reps know about initiatives before they launch
- Translate product roadmap into sales enablement; ensure reps understand new features and positioning at launch
CONVERSION RESPONSIBILITIES:
- Build call-scoring rubrics with managers; establish shared standards
- Run transcript review and scoring at volume using Claude AI
- Publish weekly reports and leaderboards (best calls, scores, winners/losers) visible to entire team
- Build personalized, written coaching plans for each rep; coach both managers and individual contributors
- Own KYC process insights: identify what's working and what isn't
- Hold KYC SLA accountability; map blockers and escalation paths
- Train both sales reps and operations team on KYC rules and procedures
SUCCESS METRICS:
- 75% conversion to second purchase for each new cohort
- KYC completion above 60% in every geography
- Rubric and call scores in place and reported weekly
- 80% compliance against rubric by month four
REQUIRED EXPERIENCE:
- Sales enablement, revenue operations, or frontline sales coaching in transactional, high-volume environments
- Demonstrated call scoring at volume (Gong or equivalent) with measurable results
- Fluency with AI tooling; preference for Claude-based transcript review over manual scoring
- Built rep onboarding from scratch (not just delivered existing materials)
- Ability to coach managers and senior leaders, not just individual reps
- Strong written communication; documentation is a key value driver
- Cross-functional collaboration with Product, Marketing, Finance without direct authority
- Hands-on approach: active on calls, in CRM, in materials weekly
NICE-TO-HAVE:
- Onboarding or activation motion experience
- Background in diamonds, jewelry, or supply-driven marketplaces
- Second language relevant to EMEA or North America