SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Rippling is a unified HR, IT, and Finance platform that automates the entire employee lifecycle—from onboarding to offboarding—in a single system. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is growing at exceptional scale.
In this role, you will lead Rippling's inbound growth motion across EMEA, owning the strategy and execution for generating demo bookings for regional sales teams across multiple markets including non-English speaking countries like Spain, France, and Germany. You will manage a multi-million dollar annual budget and drive growth across channels including Paid Social, SEM, SEO, Affiliate, and Email.
Key responsibilities include:
- Managing a 7-figure annual budget efficiently
- Developing channel strategy tailored to each EMEA market, understanding product positioning, buyer pain points, and regional dynamics
- Owning localization and in-language marketing execution for France, Germany, Spain, and additional markets
- Scaling paid channels (SEM, Meta, LinkedIn, Affiliates), email, and other channels to expand EMEA reach
- Building experimentation roadmaps grounded in sound hypotheses and scaling successful tactics
- Improving campaign efficiency through resonant, regionally-nuanced creative and messaging
- Building AI-powered database workflows to extract more value from prospect and customer databases
- Improving lead qualification processes and testing technological innovations for better lead quality
- Partnering closely with regional sales teams and cross-functional collaborators (marketing, operations, analytics)
- Analyzing data to identify what's working—from reading replies to writing SQL and Excel analysis
- Sharing insights and successful campaigns across the broader marketing organization
This is a senior team lead position requiring people management experience and a proven ability to build high-performing teams. You will motivate direct reports and cross-functional collaborators to do their best work, and demonstrate successful sales and marketing alignment across multiple markets and languages.
REQUIREMENTS:
- 8+ years driving growth in fast-paced environments
- 2+ years in a team lead or people management position
- German and English language fluency (required)
- Strong ownership mindset; motivated by owning a number and stepping up to big challenges
- Cross-functional communication skills; ability to marshal internal resources and external partners
- Stellar written and verbal communication in English and German
- Eye for effective email and ad copy in both languages; ability to understand prospect psychology
- Bias to action; comfort with constant experimentation and learning
- Structured, data-driven problem-solving in ambiguous environments
- Ability to prioritize effectively and manage multiple projects and timelines
- Hackiness and creativity; constant idea generation and experimentation
- Nice to haves: French or Spanish language skills, EMEA market experience, B2B background
