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airSlate is a global SaaS company providing no-code workflow automation, electronic signature, and document management solutions serving hundreds of millions of users and over one million customers worldwide. The marketing team comprises 150+ people managing comprehensive 360° communication with 31+ million monthly traffic across all brands.
You will own email-channel-driven attributed revenue as a business outcome, setting strategic direction for how email contributes to customer lifetime value, retention, and expansion across airSlate's product suite. Key responsibilities include:
STRATEGIC: Define email and push notification strategy aligned with product and marketing goals. Lead churn-prevention and win-back initiatives as coordinated, signal-driven programs. Set the email roadmap for 2026 and beyond by auditing existing programs, identifying gaps and quick wins, and prioritizing initiatives against attributed revenue targets. Define how email fits within multi-channel orchestration, establishing boundaries and handoffs between email, in-product messaging, and other channels.
DATA & ANALYTICS: Translate behavioral signals, predictive churn scores, and lifecycle stage classifications into actionable segmentation logic and program triggers. Define data requirements for email programs and own those requests with the data engineering team. Own the team's contribution to the revenue attribution model, partnering with data teams to define lifecycle-stage KPIs and validate email attribution. Own email dashboards aligned with lifecycle dashboards to accurately reflect email's contribution to revenue at each funnel stage. Leverage generative and agentic AI tooling to drive personalization and automation at scale.
OPERATIONAL: Manage and develop three email marketing specialists, setting priorities, coaching on execution quality, and connecting daily work to strategic lifecycle goals. Coordinate across email development, data, demand gen, and product stakeholders to deliver lifecycle programs end-to-end within airEML. Maintain and evolve automated email journeys across all four products with authority to rebuild or retire programs based on data. Ensure email deliverability and list health at scale across a large, multi-product subscriber base.
airSlate offers flexible working across global hubs (US, Poland, Romania, Ukraine) or remote options, competitive compensation with stock options, professional development, comprehensive benefits tailored by country, family-friendly culture, and commitment to charitable initiatives.
REQUIREMENTS:
- 5+ years in email marketing as a senior contributor or leader, retention marketing, or lifecycle marketing with email focus (B2C or B2B SaaS/subscription products at scale preferred)
- Proven end-to-end ownership of email and/or retention/lifecycle programs including strategy, journey design, segmentation logic, and KPI ownership
- Familiarity with attribution models and how attribution windows affect reported email performance
- Experience using behavioral data and predictive models for segmentation (churn scoring, lifecycle stage classification)
- Hands-on experience with major marketing automation or email platforms (Braze, Klaviyo, Iterable, Marketo, HubSpot, or equivalent)
- Track record of cross-functional collaboration with Product and Data Science teams
- Strategic thinking at program level, not only campaign level
- Strong analytical skills including comfort with dashboards and data-warehouse-sourced data
- Understanding of email deliverability and list health at scale (100K+ subscriber base)
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience
- Upper-Intermediate (B2) or higher English, written and spoken
NICE-TO-HAVE: Experience in multi-product or multi-brand environments.
