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Salary: USD 213,700 - 299,400 / annual
Rubrik seeks a visionary Director of Web Marketing to serve as the strategic architect and executive champion for the company's global digital presence. This is a "player-director" role designed for a leader who can navigate high-level corporate strategy while maintaining technical curiosity and hands-on involvement. You will bridge the gap between the Head of Digital Marketing's vision and IT's technical execution, acting as the resident expert for all web-related initiatives.
You will lead a unified web organization by coaching expert leads in Web Performance and Web Production, empowering them to leverage Generative AI and advanced automation to scale content, personalize user journeys, and stay ahead of industry trends. Your responsibilities include serving as the primary voice for the Web team at the leadership level, securing resources and alignment for world-class execution. You will champion AI-driven innovation for content scaling, personalization, SEO, and conversion rate optimization, while deeply analyzing existing processes to identify friction points and drive meaningful change.
Key responsibilities include transformative thinking to challenge "how we've always done it," strategic storytelling to distill high-volume team output into executive-ready narratives focused on business impact, and team enablement through mentorship and coaching. You will act as the primary business stakeholder for IT, ensuring technical architecture is scalable and supports AI-integrated web experiences. This is a hands-on leadership role where you roll up your sleeves to support high-velocity launches and complex problem-solving alongside your team.
You bring 12+ years of experience in web strategy or digital leadership with a proven track record leading high-performing teams in high-growth B2B SaaS environments. You possess a critical thinking mindset, practical AI/ML literacy for content automation and personalization, and mastery of distilling technical complexity into concise narratives. You are a low-ego "player-director" with technical and operational fluency across development, marketing, and analytics disciplines. The role is based in Palo Alto with a 3x per week in-office requirement.
