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Salary: USD 414,000 - 494,500 / annual
Fin (now part of Salesforce) is seeking a Director of Sales to lead the New Business organization in North America. Fin is an AI Agent platform delivering high-performing customer support across service, sales, and ecommerce channels, powered by proprietary AI models. The role reports to the VP of NAMER Sales and owns the new business strategy, operating plan, and results for the region across SMB and Mid-Market segments.
You will lead a multi-layered sales organization of Account Executives and front-line managers, responsible for new logo acquisition and new revenue growth. This is a second-line leadership position focused on building and scaling a high-performing team.
Key responsibilities include:
**Sales Strategy & Planning:** Partner with VP of NAMER Sales and senior leadership to define new business strategy across SMB and Mid-Market. Own segment planning including territory and capacity design, headcount planning, quota setting, and resource allocation. Translate company goals into regional operating plans reflecting market dynamics.
**Leading Leaders:** Hire, coach, and develop front-line Sales Managers. Raise the bar on recruitment, ramping, and management of Account Executives. Build a strong leadership bench and culture of accountability, rigor, and continuous improvement.
**Pipeline, Forecasting & Execution:** Own regional new business forecast and drive forecast accuracy and pipeline discipline. Inspect pipeline health, deal progression, and conversion. Analyze sales metrics to identify trends, optimize processes, and improve productivity and win rates.
**Cross-Functional Collaboration:** Partner with Marketing, SDR, Product, Sales Engineering, Enablement, RevOps, and Customer Success on go-to-market strategy and pipeline generation. Represent NAMER New Business in company planning.
**Customer Focus:** Maintain deep understanding of customer needs, competitive landscape, and market trends. Ensure thoughtful handoff to Relationship Management team.
Fin operates on a hybrid policy requiring in-office presence at least three days per week.
**Requirements:**
- 5+ years in quota-carrying new business individual contributor role with proven success on strategic deals ($6-7 figure deals involving procurement, legal, security, executive selling)
- 5+ years of sales management experience
- Track record of building and scaling new business organizations across multiple segments (SMB and/or Mid-Market) with mix of velocity and strategic selling
- Demonstrated success developing and executing outbound sales strategies, ideally in product overlay or co-prime selling environment
- Exemplary new business sales acumen; experience with Command of the Message and MEDDPICC a plus
- Strong command of forecasting principles and track record of accurate revenue forecasting at regional level
- Experience developing GTM strategy and building operational plans (capacity, territory, quota, headcount)
- Excellent communication skills across written, verbal, presentation, and interpersonal mediums, including executive-level communication
- Proof of eligibility to work in the United States required
