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Salary: USD 350,000 - 400,000 / annual
Avoca is an AI-powered conversational agent platform transforming how home service companies engage customers. The company handles high-value inbound calls—booking jobs, qualifying leads, driving revenue—at scale and consistency. Series B backed by Kleiner Perkins, Meritech Capital, and General Catalyst with $125M raised and $1B valuation. The company grew 10x in 2025 and now has 170+ employees across NYC headquarters and Santa Barbara.
As Director of Mid-Market Sales, you will lead and elevate the mid-market sales organization, driving performance, consistency, and execution excellence. This is a people-leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You'll coach a team of Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets.
Key responsibilities include: owning mid-market revenue performance and ensuring the team hits monthly and quarterly targets; coaching and developing AEs on discovery, objection handling, deal strategy, and closing; elevating call quality through deal reviews and call coaching; improving pipeline hygiene and forecasting accuracy; identifying skill gaps and implementing enablement programs; refining messaging and positioning to increase conversion rates; leading by example on strategic deals; and establishing clear performance standards and accountability.
You thrive in high-accountability environments, love developing talent, and know how to build discipline into a scaling mid-market team. You measure success by how much better your reps get, are obsessed with deal quality over volume, and are direct and high-accountability in performance conversations. You're energized by mid-market complexity, stay in the weeds on calls and pipeline, have a builder mentality, and operate with high ownership and low ego. Full-time, in-office at NYC location required.
REQUIREMENTS:
- 6+ years of B2B SaaS sales experience
- 2+ years leading mid-market or enterprise Account Executives
- Strong track record of improving rep performance through hands-on coaching
- Experience scaling and optimizing mid-market sales motions
- Proven ability to drive forecast accuracy and operational rigor
- Deep expertise in discovery-led, consultative sales
- Ability to diagnose pipeline issues and implement corrective action quickly
- Clear, confident communicator who can raise performance standards
- High ownership mentality and comfort in fast-moving, in-office environments
