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Veeam is the Data and AI Trust Company, protecting over 550,000 customers worldwide with solutions for data resilience, data security, and AI trust. As Director of Product Marketing for Veeam Intelligent ResOps, you will own all product marketing strategy and execution for one of Veeam's newest and most visible offerings—the first product integrating data resilience with security as part of the Veeam DataAI Command Platform.
You will own positioning, messaging, launches, and campaign strategy for Intelligent ResOps, partnering with pricing, competitive intelligence, partner, and VCSP teams to set central strategy across those motions. You'll be accountable for tracking metrics that connect product marketing to pipeline, win rate, and revenue.
Key responsibilities include:
- Setting positioning, messaging, and narrative for Intelligent ResOps and connecting it to Veeam's broader data resilience, security, and AI trust story
- Owning launch strategy and execution, driving readiness across product, sales, and marketing
- Defining campaign strategy and core content for demand generation and field marketing teams
- Creating sales enablement messaging, plays, and training that sellers actually use
- Setting competitive strategy in a fast-moving category, partnering with competitive intelligence to develop battle cards and objection handling
- Building relationships with industry analysts to influence category definition and Veeam's positioning
- Partnering with pricing and finance teams to set pricing and packaging strategy
- Equipping all routes to market (direct sales, partners, VCSPs) with consistent messaging and materials
This is a senior role requiring someone who can set strategy, drive execution through influence, and hold their own with product, sales, and executive leadership. You'll grow with the business as Intelligent ResOps scales.
