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Director, Product Marketing

Hippocratic AI - Menlo Park, CA, United States - In-office - posted 2026-09-29

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Hippocratic AI is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market strategy for enterprise-grade agentic AI in healthcare. You will translate complex AI technology—including multi-agent systems, retrieval-augmented generation (RAG), and deterministic guardrails—into clear business value for healthcare buyers (CMOs, CIOs, COOs, clinical teams, administrative teams). This is a hands-on role requiring exceptional writing, technical fluency, and the ability to use AI tools to expand output while maintaining rigorous editorial judgment and brand standards. Key responsibilities include: **Positioning & Messaging:** Define competitive positioning and core messaging for agentic AI platforms with narratives around clinical safety, automation, and ROI. Build and maintain buyer/user personas using live customer calls, CRM insights, and win/loss findings. **Go-to-Market Strategy & Launches:** Lead end-to-end launches for new agentic modules and platform updates, aligning Product, Sales, and Customer Success on messaging, enablement, and execution. Produce white papers, case studies, ROI calculators, clinical validation summaries, and interactive product videos. Build content workflows combining AI-assisted drafting with subject matter expert validation and editorial review. **Sales Enablement & Market Intelligence:** Equip enterprise sales and technical field teams with pitch decks, competitive intelligence, video demos, and objection-handling resources. Enable customer success teams to help customers understand product value and drive adoption. Monitor the healthcare AI landscape and use research agents to turn emerging developments into actionable insights. Partner with Legal and Compliance to ensure messaging accurately represents HIPAA requirements, SOC 2 controls, clinical claims, and algorithmic safety standards. The role is based in Menlo Park and requires in-office presence five days a week to support cross-functional collaboration. **Requirements:** - 8+ years of B2B SaaS product marketing experience, including 3+ years marketing AI or clinical platforms to health system, payor, or life sciences buyers - Fluency in agentic AI architecture (multi-agent systems, RAG, guardrails, evaluations) with ability to explain concepts independently and accurately - Hands-on experience using AI to scale marketing output, with concrete examples of prompts, agents, and quality assurance processes - Exceptional writing and editing skills with judgment to recognize when human insight should override model-generated output - Experience marketing under HIPAA requirements, SOC 2 frameworks, and clinical-claims review processes - Ability to align cross-functional partners and turn technical capabilities into compelling positioning, launch plans, and sales resources - Analytically minded; ability to leverage data to ensure internal teams effectively use product marketing assets and accurately portray value - Minimum 4 years experience working cross-functionally with Product, Sales, and Customer Success **Preferred:** - Post-graduate degree

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