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Salary: USD 188,000 - 200,000 / annual
Blueland is a venture-backed, mission-driven consumer brand reimagining everyday cleaning essentials with sustainable, plastic-free products. The company has diverted over 1 billion single-use plastic bottles from landfills and secured investment from top-tier VCs and notable investors including Gwyneth Paltrow and Justin Timberlake. Products are available at Target, Costco, Whole Foods, and nationwide retailers.
As Director of Sales, you will lead Blueland's retail business strategy and execution across grocery, e-commerce, specialty, and discount retail channels. You will own the customer P&L, including shopper marketing and trade spend, and report directly to the VP of Retail. This is a strategic leadership role focused on scaling retail partnerships and driving revenue growth while maintaining brand alignment with Blueland's sustainability mission.
Key responsibilities include:
- Develop and execute retail business strategy with partners across all classes of trade
- Own customer P&L and shopper marketing initiatives
- Create and manage annual business plans for retail customers, balancing revenue and profitability goals with brand strategy
- Collaborate cross-functionally on go-to-market strategy and demand-building initiatives
- Foster strong relationships with retail customers (buying, marketing, leadership teams)
- Manage broker relationships and accountability
- Lead new product and innovation presentations to retailers
- Work closely with Retail Sales Planning and Category Management teams on forecasting and analytics
You will be an exceptional executor and strategic leader who can inspire both internally and externally, champion collaboration across functional teams, and drive outsized retail outcomes. The role requires travel 1-2 times per month.
REQUIREMENTS:
- 5-8 years of sales experience in the CPG industry with demonstrated knowledge of conventional grocery, natural/specialty grocery, and discount retail channels; startup experience preferred
- Passion for sustainability and alignment with Blueland's mission
- Excellent interpersonal, communication, negotiation, and influencing skills
- Strategic mindset with ability to deliver optimized execution on a startup budget
- Advanced proficiency with Excel/Google Sheets and PowerPoint/Google Slides (required); experience with Slack, Google Suite, Looker, and Notion preferred
- Comfort with AI and automation tools to drive customer insights and data-based selling
- Willingness to travel 1-2 times per month
- Customer-obsessed, humble, and motivated by continuous learning and growth
