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Salary: USD 155,000 - 185,000 / annual
Banza is a CPG brand that reimagines comfort foods using chickpeas as the primary ingredient. Products include pasta, pizza, mac & cheese, and waffles. The company is the #1 better-for-you pasta brand in the US, available in over 21,000 stores nationwide, and has been recognized by TIME Magazine, Adweek, and major media outlets.
The Director of Sales will lead profitable growth across a portfolio of retail accounts and build lasting partnerships with customers. This is a strategic role focused on category growth, data-driven decision-making, and cross-functional collaboration.
Key Responsibilities:
- Own results across a portfolio of retail accounts, understanding each partner's strategy and aligning Banza's value proposition accordingly
- Develop and execute disciplined investment strategies that optimize Banza's intersection with each retail partner
- Build and maintain strong relationships across retail partners to ensure continuity in joint business planning
- Create data-grounded stories and compelling narratives for customers using syndicated data, retailer insights, and AI-assisted analysis
- Manage promotional investments fairly and equitably, allocating resources toward partners that drive future cash flow growth
- Develop clear, documented plans with each retailer to ensure compliance, automate visibility into execution gaps, and streamline deduction matching and dispute resolution
- Identify win/win opportunities across accounts: new distribution, price optimization, product placement, and promotional effectiveness
- Communicate strategically across channels (in-person, phone, email, text) to strengthen partner relationships
- Work cohesively with internal teams on planning, analytics, and shared context to support retail partners
- Travel up to 50% as needed
The role emphasizes data and AI capabilities to reduce time spent on data preparation and analysis, allowing more focus on partner relationships and strategic decisions. Banza is investing ahead of its size in commercial technology and tools.
Requirements:
- BA/BS degree
- 7–10 years of progressive experience in commercial roles (account management, category management, revenue growth management, trade strategy on brand side, or category management at a retailer)
- Experience from big CPG, high-growth brand, retailer, or combination thereof
- Demonstrated success growing a brand or category with limited budget
- Analytical mindset; ability to deconstruct results and explain drivers
- Strong planning and customer management skills across multiple accounts simultaneously
- Excellent analytical skills and attention to detail
- Substantial experience with syndicated and retailer data (Circana/IRI, Nielsen, SPINS, 84.51, retailer portals)
- Comfort with SQL, BI tools, or AI-assisted analysis is a plus, not required
- Excellent verbal, written, and presentation skills
- Strong knowledge of food retail environment and practices
- Flexibility, adaptability, and proactivity in a fast-paced, evolving industry
- Self-starter mentality
- Willingness to travel up to 50% of the time
