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Salary: USD 165,000 - 200,000 / annual
Wander is a Series B travel-tech marketplace and platform company fixing the $4 trillion travel industry with modern software. Wander.com is the leading marketplace for vacation homes; WanderOS is a conversion-optimized platform for property managers to own their direct bookings, guest marketing, and distribution. The company is led by a second-time founder and ex-Shopify talent, shipping product at high velocity ahead of Series C.
As Director of Product Marketing for WanderOS, you own the strategic voice and go-to-market engine for the platform that runs travel operators' businesses. You report directly to the CMO, work closely with the VP of Sales and GTM team in Austin, and build and lead the product marketing function from the ground up.
Key responsibilities:
**Strategy & Positioning:** Define differentiated positioning and messaging for WanderOS across operator segments (independent hosts to large property management companies). Own buyer personas, competitive landscape analysis, and value propositions that drive adoption, expansion, and retention.
**Launch System:** Own a tiered go-to-market launch framework end-to-end. Tier 1 launches (6-week lead time) include launch videos, dedicated product pages, email campaigns, cross-channel distribution, sales enablement, and full launch plans. Tier 2 (2 weeks) and Tier 3 (1 week) follow streamlined processes. Coordinate multiple launches per month across Product, Design, Video, Sales, Partnerships, Growth, and Support. Direct all launch collateral: messaging decks, scripts, videos, sales kits, testimonials, and website content.
**Demand Generation:** Build and run campaigns with Marketing and Sales to fill the operator pipeline. Develop top and mid-funnel content (landing pages, webinars, case studies, email nurtures, gated assets). Define lead nurture journeys, equip Sales with positioning and battlecards, and produce customer stories and social proof.
**Product Communications:** Own how WanderOS communicates with existing operators through release announcements, feature spotlights, in-app messaging, changelogs, and email updates. Translate complex capabilities (AI agents, payments, distribution, performance) into clear, benefit-led narratives that drive adoption, expansion, and retention.
**Analytics & Insight:** Define and track KPIs across awareness, lead generation, acquisition, activation, adoption, and retention. Analyze product usage, funnel performance, competitive trends, and run win/loss and operator research to feed back into messaging and roadmap prioritization.
**Leadership & Enablement:** Hire, lead, and develop product marketers as the function scales. Enable internal teams with training, competitive intelligence, and product narratives. Advocate for operator needs in product planning.
**Requirements:**
- 8+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software
- Proven experience leading product marketing or a team
- Track record building positioning and running demand generation and go-to-market campaigns with measurable pipeline and revenue impact
- Owned product communications and release messaging that drove real feature adoption
- Strong analytical skills: research, segmentation, funnel analysis, performance measurement
- Exceptional written and verbal communication; ability to write scripts, emails, decks, and board slides
- Deep understanding of platform-led growth and operational realities of customer businesses
- High-bar, fast-moving mindset; ability to build teams that ship
**Bonus:** Background in travel, hospitality, vacation rentals, or property management; experience marketing operational/workflow software or AI products to business users; familiarity with product analytics, A/B testing, CRM segmentation, lifecycle marketing, and HubSpot.
