SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 192,400 - 300,650 / annual
ServiceNow is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market execution for AI Control Tower (AICT), a strategic product at the intersection of AI governance and security. As enterprises race to deploy AI agents, trust, security, compliance, and control have become the biggest barriers to adoption—and AICT addresses this critical market need.
In this role, you will:
• Own end-to-end launches for AI Control Tower, from planning and messaging through execution, working closely with product, communications, and campaigns teams to ensure every release lands with impact.
• Drive web and digital presence, shaping how AICT appears on servicenow.com and across digital properties, partnering with web and creative teams to keep messaging sharp, current, and conversion-focused.
• Partner on demand generation and digital campaigns with campaign and field marketing to build and optimize programs that generate pipeline, using compelling messaging and content.
• Create the content engine—briefs, web copy, launch assets, sales enablement materials, and campaign content—that fuels every team touching AICT in market.
• Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders. You'll need to genuinely understand the AI governance and security space and be excited to deepen that expertise.
• Work closely with VP+ stakeholders across Product, Engineering, and leadership to ensure launches, campaigns, and content are grounded in where the product and market are heading.
• Bring AI into your own day-to-day work. Use AI tools strategically to draft, research, ideate, and produce content, and bring learnings back to the team to help PMM operate faster and sharper.
• Shape how ServiceNow markets one of its most important product lines, with real room to bring fresh ideas and best practices to a builder's team.
This is a rare opportunity to help define a category at the intersection of AI, governance, and security, working at one of the most exciting moments in enterprise technology.
REQUIREMENTS:
• 8+ years in product marketing, with strong experience in launches, web, content, and digital/demand generation campaigns for B2B tech.
• Genuine enthusiasm for AI, security, and governance—you read about this space for fun, not just for work.
• Active use of AI tools in your own work already; excited to bring that fluency to a team committed to continuous improvement.
• Comfort getting technical enough to talk credibly with product and engineering teams.
• Track record of running with ambiguity and multiple moving pieces without losing focus or momentum.
• Sharp writing and storytelling instincts; ability to make complex products sound clear, human, and exciting.
• Experience collaborating with senior stakeholders with confidence; ability to bring clarity and alignment across different perspectives and priorities.
