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Salary: USD 192,400 - 300,650 / annual
ServiceNow is seeking a Director of Product Marketing to own positioning, messaging, and go-to-market execution for AI Control Tower (AICT), a strategic product at the intersection of AI governance, security, and enterprise control. This is a leadership opportunity to shape a category and define how enterprises govern and scale AI responsibly.
In this role, you will:
- Own end-to-end product launches for AI Control Tower, from planning and messaging through execution, collaborating with product, communications, and campaigns teams to maximize market impact.
- Drive web and digital presence across servicenow.com and digital properties, ensuring AICT's story remains sharp, current, and conversion-focused.
- Partner with campaign and field marketing teams on demand generation and digital campaigns to build pipeline-generating programs with compelling messaging and content.
- Build the content engine—creating briefs, web copy, launch assets, sales enablement materials, and campaign content that fuels all teams touching AICT in market.
- Translate complex, fast-evolving AI governance and security products into clear narratives for governance, security, and IT leaders.
- Work closely with VP+ stakeholders across Product and Engineering to ensure launches, campaigns, and content align with product direction and market trajectory.
- Strategically integrate AI tools into your day-to-day work (drafting, research, ideation, content production) and share learnings with the broader PMM team to accelerate team capabilities.
- Shape not only AI Control Tower positioning but also ServiceNow's broader company positioning as a leader in AI governance and control, bringing fresh ideas and best practices to the team.
You'll join at a pivotal moment in enterprise technology. Every executive team is asking how to govern, secure, and scale AI responsibly—and ServiceNow AI Control Tower sits at the center of that conversation. This role offers the opportunity to influence market perception, shape product direction, work with senior leadership, and help build a business at the forefront of ServiceNow's AI strategy.
REQUIREMENTS:
- 8+ years of product marketing experience with strong expertise in launches, web, content, and digital/demand generation campaigns for B2B tech.
- Genuine enthusiasm for AI, security, and governance (reading about these topics for professional interest, not just job requirements).
- Current hands-on experience using AI tools to work smarter and faster, with excitement about bringing that fluency to a team.
- Comfort getting technical enough to speak credibly with product and engineering teams.
- Track record of running with ambiguity and managing multiple moving pieces without losing focus or momentum.
- Sharp writing and storytelling instincts; ability to make complex products sound clear, human, and exciting.
- Experience collaborating confidently with senior stakeholders, bringing clarity and alignment across different perspectives and priorities.
