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HappyRobot is infrastructure for enterprises to build and orchestrate AI workforces. The company was founded through Y Combinator (S23) and is backed by a16z, Base10, Prysm Capital, and Eurazeo, having raised over $150M. The platform enables AI workers to make autonomous decisions, take action, and run operations across enterprise systems. The company started in logistics, built its own voice stack, models, and orchestration layer, and is now expanding to serve enterprises across the real economy.
You will lead the product marketing function from the ground up, owning HappyRobot's product narrative, positioning, and market strategy. This is a strategic and hands-on leadership role reporting to the founders and Head of Growth & Marketing. You will work closely with Product, Sales, and Customer teams to define how HappyRobot describes its product, vision, and core differentiation.
Key responsibilities include: owning product marketing strategy (positioning, messaging, launches, competitive intelligence, enablement); developing and maintaining core product positioning and messaging frameworks; leading go-to-market strategy for major features and announcements; defining key personas across target verticals and creating messaging that influences buying decisions; building and scaling product marketing assets (launches, website content, sales materials, newsletters, product communications, customer education); creating scalable sales and customer enablement programs (decks, one-pagers, FAQs, battlecards, product briefs); partnering with Product and Sales to integrate customer insights and competitive intelligence into GTM strategy; and recruiting team members to expand the product marketing function.
The role offers ownership and autonomy, the opportunity to shape market narrative at a high-growth AI infrastructure company, and the chance to build a product marketing function from scratch.
REQUIREMENTS:
- 8+ years of experience in product marketing, preferably in B2B technology, enterprise software, AI, or related environment
- Proven experience owning product marketing strategy and leading cross-functional go-to-market initiatives
- Excellent written and verbal communication skills with ability to simplify technical concepts and craft compelling messaging
- Strong understanding of enterprise sales motions and how to position technical products for business and executive audiences
- Strong understanding of generative AI, agentic AI, automation, and emerging technologies
- Experience developing positioning, messaging, competitive differentiation, and go-to-market strategies
- Experience partnering closely with founders, executives, Product, Sales, Marketing, and Customer teams
- Extreme ownership, strong organizational skills, and ability to balance strategic priorities with hands-on execution
- Self-starter who thrives in fast-paced, highly autonomous environment and can leverage AI tools to accelerate research, messaging, and asset creation
NICE TO HAVE:
- Experience building or leading a Product Marketing function at a high-growth startup
- Comfort creating visual assets or collaborating closely with design
- Experience with Salesforce
