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Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, one of the world's largest home furnishings manufacturers. The company operates ashleyfurniture.com, one of the largest furniture e-commerce destinations in the US, serving millions of customers across a broad catalog of home furnishings.
You will lead the Ashley eCommerce product team as Director of Product, reporting to the VP of Product. This is a player-coach role managing a team of product managers while owning the product strategy and execution for a significant digital property. Your mandate is to optimize and grow the eCommerce business by leveraging data science, experimentation, and performance marketing expertise.
Key responsibilities include:
Strategic Leadership: Define and own the product vision and roadmap for the Ashley eCommerce experience with focus on business performance, customer experience, and growth. Identify high-leverage opportunities across the customer journey from acquisition through checkout and post-purchase. Represent the Ashley customer and digital business in strategic discussions, ensuring product decisions reflect the company's scale, catalog complexity, and omnichannel context. Partner with eCommerce, marketing, and merchandising leadership to align the roadmap with broader business priorities.
Product Execution: Lead discovery, prioritization, and delivery across the eCommerce product surface including browse and search, product detail pages, cart and checkout, promotions, and post-purchase experience. Drive a hypothesis-driven approach using A/B testing and experimentation to validate ideas before scaling. Leverage proprietary data science and analytics capabilities to identify friction points and measure impact with precision. Define and own key success metrics including conversion rate, AOV, revenue per visitor, and customer satisfaction.
Team Leadership: Lead, mentor, and grow a team of product managers. Set clear goals, unblock execution, and raise the team's product craft. Establish strong ways of working including intake processes, sprint rhythms, and stakeholder communication cadences. Foster a culture of ownership, curiosity, and continuous improvement. Partner closely with engineering and design leadership for fast, high-quality delivery.
Cross-Functional Collaboration: Serve as the primary product voice for the Ashley digital business. Build strong relationships with marketing, merchandising, supply chain, and store operations partners. Regularly communicate product strategy, progress, risks, and outcomes to executive leadership.
This is a full-time, in-office role (5 days per week, Monday-Friday) based in Tampa, FL. Candidates must reside in or be willing to relocate to the Tampa Bay area.
